Бакалавриат
2023/2024
«Ведение бизнеса в странах Азии»
Статус:
Курс по выбору (Управление бизнесом)
Направление:
38.03.02. Менеджмент
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Шапошников Сергей Вячеславович
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
This course is designed to provide an overview of various aspects of doing business in Asia (India, China, Vietnam, South Korea, Japan and Indonesia). The course is logically divided into three main parts: 1. Globalization and international business; 2. The business context and business management- the overview the macro environment economies ofIndia, China, Vietnam, South Korea, Japan and Indonesia, including the economy and culture, that affect business and management practices in each country. Such overview equips students with a firm basis to be able to analyze the key environmental factors that affect how business is conducted in those economies. 3. The practical aspects of doing business in India, China, Vietnam, South Korea, Japan and Indonesia - business opportunities and challenges facing foreign companies and business and management practices so students will gain an in-depth understanding of how to do business in those countries. In addition to broad knowledge of the region, assignments and projects will give students opportunities to further develop expertise in a selected country of his/her choice.
Learning Objectives
- To gain the brief knowledge of the economic history and current economic situation in India, China, Vietnam, South Korea, Japan and Indonesia
- To become familiar with many of the major industries and companies in India, China, Vietnam, South Korea, Japan and Indonesia
- To understanding of the business environment in India, China, Vietnam, South Korea, Japan and Indonesia
- To recognize how management and cross cultural differences affect and impact on the ways of doing business in India, China, Vietnam, South Korea, Japan and Indonesia
- To gain a working level of competence for engaging in international business activities in India, China, Vietnam, South Korea, Japan and Indonesia and with business people from these countries
Expected Learning Outcomes
- Knowledge: of the political, economic, financial, and cultural context of entering the Asian markets and the unique opportunities and challenges of working in their business environments.
- Understanding of Business Context and Business Management in Asia (a) Environment and Market, Trend Analysis; (b) Competition; (c) Local Business Cultures and Management; (d) Nature of Entrepreneurship; (e) Marketing and Branding, Gender, Corporate Social Responsibility
- Understanding of Economic History of Asia
- Ability to use statistical data, analytical national and industry reviews, research publications, and the latest business news to analyze the current conditions of starting and expanding a foreign business and make strategic decisions regarding the ways of establishing a new business with foreign participation.
Course Contents
- Introduction Defining Globalization and International Business. (a) The Historical Perspective of Globalization of Business; (b) the Concept of Globalization; (c) The Reasons for Support and Criticism of Globalization; (d) Global Business Expansion Strategy; (e) the Concept of International Business and the Motives for International Business Expansion; (f) Strategy for Managing Business in the Globalization Era
- Introduction to Economic History of East Asia (a) Rapid Economic Growth, (b) Rapid Structural Change and Changing Competitive Advantages, (c) Growing Regionalization and Internationalization of the Economies, (d) Social Dimensions and Consequences
- Business Context and Business Management in East Asia (a) Environment and Market, Trend Analysis; (b) Competition; (c) Local Business Cultures and Management; (d) Nature of Entrepreneurship; (e) Marketing and Branding, Gender, Corporate Social Responsibility
- China and India
- Japan and South Korea
- Vietnam and Indonesia
Assessment Elements
- Group projectAn important part of the course will be a business consulting project. Students will work in groups to provide business advices to company’s senior management on a market entry/expansion issue that company is facing. The grade for this component of the course will be based on a presentation (including Q&A) and a written report. Additional information will be provided in class. For a written report students should use appropriate formatting and citation style. Assignments are expected to be received by email no later than 11:59 p.m. on the due date. Late reports will not be accepted. Students will receive a grade of zero for failing to correctly upload an assignment and on time. This written assignment should be produced in 12-point, Times New Roman type, and 1.5-spaced, with tabs at the beginning of paragraphs, minimum number of pages is 15. The assessment will be based on oral presentation and a written report: (1) Knowledge of main concepts/ theories applied in relation to international business; (2) Application of main theories and concepts; (3) Quality of content (company, product, country, findings, etc.); (4) Design/ logical flow/ clear thesis and supporting data; (5) Delivery: Command of language/ Team work and response to questions.
- AttendanceStudents are expected to attend every class.
- Class participationThere is an expectation that students will be active participants in discussions.
- ExaminationFinal exam.
Interim Assessment
- 2023/2024 3rd module0.1 * Attendance + 0.2 * Class participation + 0.4 * Examination + 0.3 * Group project
Bibliography
Recommended Core Bibliography
- Britzelmaier. (2016). Business in China. [N.p.]: Kiehl Verlag. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1697280
- Developmental states beyond East Asia, , 2019
- Global business : management, Willcocks, L. P., 2021
- Global business : strategy in context, Willcocks, L. P., 2021
- Goscha, C. E. (2016). Vietnam : A New History. New York: Basic Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1467532
- Indonesia : twenty years of democracy, Davidson, J. S., 2018
- Mahesh Joshi, & James R. Klein. (2018). Global Business: Vol. First edition. OUP Oxford.
- Romli, L. (2019). Political Identity and Challenges for Democracy Consolidation in Indonesia. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.876B8E17
- Stanley, L. (2018). Emerging market economies and financial globalization: Argentina, Brazil, China, India and South Korea. Germany, Europe: London: Anthem Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.B6B463E6
- Transitions and non-transitions from communism : regime survival in China, Cuba, North Korea, and Vietnam, Saxonberg, S., 2013
Recommended Additional Bibliography
- Myths about doing business in China, Chee, H., 2004
- Success business in Japan : secrets to maximize, Holroyd, C., 1999