Бакалавриат 2023/2024

Глобальная стратегия

Статус: Курс обязательный (Управление бизнесом)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 2 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Айрапетян Диана Ареновна, Ханин Дмитрий Михайлович

Язык: английский

Кредиты: 5

Контактные часы: 50

Course Syllabus

Abstract

The Global Strategy course equips students with the tools and knowledge needed to navigate the complexities of international business and achieve sustainable competitive advantage. This course emphasizes the critical role of innovation in designing strategies that enable companies to thrive in today’s rapidly evolving global markets. Through real-world case studies, interactive lectures, and hands-on projects, students will analyze how companies—from startups to multinationals—use innovative approaches to overcome challenges like regulatory differences, cultural diversity, and geopolitical frictions.

Learning Objectives

• The aims and objectives of the course are to provide students with: (1) a comprehensive overview of the key concepts related to strategic management in the global strategy and innovation; (2) an integrative understanding of how businesses leverage innovation to compete globally, creating value across borders.

Expected Learning Outcomes

• develop a good understanding of how businesses can operate effectively in the global context;
• develop problem-solving skills and learn how to make strategic decisions involving global contexts and diverse institutional environments;
• learn the reasons for companies’ success or failure due to their effective or ineffective global strategies including such areas as building alliances and networks, making acquisitions, growing entrepreneurial ventures, and creating and managing MNEs;
• learn how to present and articulate their ideas, write reports, and respond to opponents and critiques;
• Students will have a robust understanding of how innovation drives global competitiveness, preparing them for careers in international business, consulting, or entrepreneurship in the globally interconnected, innovation-driven economy.
• Students will have comprehensive set of knowledge and skills that will enable them to explain and critically discuss the key theoretical concepts related to global strategy and innovation.
• Students will learn how to analyse companies’ global strategies and propose future trajectories, while reflecting on potential divergence between theoretical concepts and real-world cases.
• Students will learn how to become the team players and pursue effective exchange of relevant ideas and experiences within the teams, as their members or leaders, while being ready to acquire knowledge and skills independently, creating the basis for the self-directed and autonomous life-long learning.
• Students will improve their skills of clearly presenting and unambiguously communicating the main elements of companies’ global strategies to both specialist and non-specialist audiences in English, both orally and in writing.

Course Contents

• Lecture 1. Strategizing around the globe
• Lecture 2. Managing industry competition
• Lecture 3. Leveraging resources and capabilities
• Lecture 4. Emphasizing institutions, cultures, and ethics
• Lecture 5. Growing and Internationalizing the Entrepreneurial Firm
• Lecture 6. Entering foreign markets
• Lecture 7. S Making strategic alliances and networks work
• Lecture 8. Managing competitive dynamics
• Lecture 9. Diversifying and Managing Acquisitions Globally
• Lecture 10. Strategizing, Structuring, and Innovating Around the World
• Lecture 12. Strategizing on Corporate Global Responsibility
• Lecture 11. Governing the Corporation Globally

Assessment Elements

• Final Exam
  Multiple-choice and essay questions.
• Course project
  Students will break into teams and examine a company of their choice involved in international operations using the guidelines that will be provided by the instructor. Every student is responsible for writing a certain section of the project (while normally the team will receive the same grade, students whose sections are substantially inferior in quality compared to the rest of the team, will be graded individually).
• Team presentation
  Group presentation.
• Attendance
  Lesson Attendance.
• Participation
  Participation.
• Business case analyses
  Cases are included in the textbook (the instructor will email cases to students to facilitate access). A summary of the cases or cases assigned is required on the day of the seminar.

Interim Assessment

• 2023/2024 2nd module
  0.1 * Attendance + 0.2 * Business case analyses + 0.3 * Course project + 0.2 * Final Exam + 0.1 * Participation + 0.1 * Team presentation

Bibliography

Recommended Additional Bibliography

• Aguilera, R. V., & Grøgaard, B. (2019). The dubious role of institutions in international business: A road forward. Journal of International Business Studies, 50(1), 20–35. https://doi.org/10.1057/s41267-018-0201-5
• Meyer, K. E., & Estrin, S. (2014). Local Context and Global Strategy: Extending the Integration Responsiveness Framework to Subsidiary Strategy. Global Strategy Journal, 4(1), 1–19. https://doi.org/10.1111/j.2042-5805.2013.01071.x

Authors

• KNATKO Dmitrii Mikhailovich