Бакалавриат
2022/2023
Научно-исследовательский семинар "Исследование рынка: социологический и маркетинговый подходы"
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс по выбору (Социология и социальная информатика)
Направление:
39.03.01. Социология
Кто читает:
Департамент социологии
Где читается:
Санкт-Петербургская школа социальных наук
Когда читается:
3-й курс, 1-4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Епанова Юлия Валентиновна,
Крупец Яна Николаевна,
Майборода Алина Владимировна,
Саблина Анастасия Андреевна
Язык:
английский
Кредиты:
4
Контактные часы:
42
Course Syllabus
Abstract
The research seminar will analyze the market from two perspectives: sociological and UX. Students will discuss current areas market research, including economic sociological tradition and UX. Students will learn about current qualitative and quantitative UX research methods (usability testing, card sorting, interview, focus group, expert review and others). As the practical project students will conduct their own UX research project.
The structure will be following:
Module 1. (sociological) Academic reading basics
Module 2. (UX) Methods of research and practice
Module 3. (sociological) Development of the students’ research proposals
Module 4 (for 2nd and 3d year students) (UX): practical research projects
The course consists of tutorials (30 hours). The tutorials include Mini-lectures/discussions and practical tasks
Learning Objectives
- Research Seminar is aimed at discussing the methodology of market research from sociological and UX research perspectives. Students will also learn how to write and read academic papers.
Expected Learning Outcomes
- Able to read and to analyze academic texts
- Able to study business and economy with sociological methods
- Able to conduct UX research project
- Know and able to use UX research methods
Course Contents
- Market in Economic Sociology: academic reading and the basics of student scientific work
- Methods of applied research (UX research)
- Student’s academic work
- Project: implementations of research skills
Assessment Elements
- Assignment 1. Academic reading
- Assignment 2. Presentation of UX method
- Assingment 3. Research Proposal
- Assignment 4. UX research project
Interim Assessment
- 2022/2023 4th module0.25 * Assingment 3. Research Proposal + 0.25 * Assignment 1. Academic reading + 0.25 * Assignment 4. UX research project + 0.25 * Assignment 2. Presentation of UX method
- 2023/2024 3rd module-
Bibliography
Recommended Core Bibliography
- Aspers, P., & Dodd, N. (2015). Re-Imagining Economic Sociology. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1200997
Recommended Additional Bibliography
- Kuniavsky, M., Goodman, E., & Moed, A. (2012). Observing the User Experience : A Practitioner’s Guide to User Research (Vol. 2nd ed). Burlington: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=472263
- Portes, A. (2010). Economic Sociology : A Systematic Inquiry. Princeton, N.J.: Princeton University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=329852
- Tittenbrun, J. (2011). Economy in Society : Economic Sociology Revisited. Newcastle upon Tyne: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=524366