Магистратура
2023/2024
Проектно-исследовательский семинар "Лингвистические инструменты решения задач бизнеса"
Статус:
Курс обязательный (Прикладная лингвистика и текстовая аналитика / Applied Linguistics and Text Analytics)
Направление:
45.04.03. Фундаментальная и прикладная лингвистика
Где читается:
Факультет гуманитарных наук (Нижний Новгород)
Когда читается:
1-й курс, 1-4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Балакина Юлия Владимировна,
Банников Константин Валерьевич,
Галочкин Александр Евгеньевич,
Ерышева Мария Евгеньевна,
Леонтович Ольга Аркадьевна,
Товкес Мария Юрьевна,
Фатикова Анна Павловна,
Худякова Мария Викторовна
Прогр. обучения:
Прикладная лингвистика и текстовая аналитика
Язык:
английский
Кредиты:
9
Контактные часы:
140
Course Syllabus
Abstract
Project seminar Linguistic Tools for Solving Business Puzzles represents an intense multi-functional course with tangible progress. Starting with gathering data online and offline followed with data analysis, students will have to publish results of their work online using WordPress and Tilda. The course presupposes constant interaction with enterprises and work on cases based on real-life day-to-day tasks of modern business.
Learning Objectives
- the development of skills based on qualitative and quantitative methods and techniques that allow to evaluate the characteristics of various communicative situations of political discourse; the development of skills concerning corpus and other computer methods and techniques that allow to evaluate the characteritics of various communicative situations of political discourse; the development of skills using qualitative and quantitative methods and techniques that allow to evaluate individual style features (idiostyle features) of communicants in political discourse; 4. training of masters specializing in political linguistics, to do independent research design and organizational work.
Expected Learning Outcomes
- Able to choose tools, modern technical means and information technologies to process information for the assigned scientific task in management
- Using multimedia kits in active learning and project activities
- Know how to build graphs, how to analyse Big Data using them
- Use statistics tools to study textual information
- Use computer tools, making a transition from qualitative to quantitative methods
- Be able to cope with stress
Course Contents
- Teambuilding
- cross-cultural communication
- Technical writing
- Statistics
- Data visualization
- Stress/time management
- Conversational design
- Neural networks
- Web-design
Interim Assessment
- 2023/2024 2nd module1 * Homework
- 2023/2024 4th module0.3 * Homework + 0.4 * Homework + 0.3 * Homework
Bibliography
Recommended Core Bibliography
- Darling, J. R., & Heller, V. L. (2011). The Key for Effective Stress Management: Importance of Responsive Leadership in Organizational Development. Organization Development Journal, 29(1), 9–26. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=64362493
- Gill, A., & Hooper, D. (2020). Integrating Conversational Analysis and Dialogic Reflection within Reflective Practice. Iranian Journal of Language Teaching Research, 8(2), 1–23.
- Harris, R. A. (2005). Voice Interaction Design : Crafting the New Conversational Speech Systems. San Francisco, CA: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=189655
- Ian Pouncey and Richard York - Beginning CSS : Cascading Style Sheets for Web Design - John Wiley & Sons, Incorporated, 2011-466 - Текст электронный - https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=693510
- Iliinsky, N. P. N., & Steele, J. (2010). Beautiful Visualization : Looking at Data Through the Eyes of Experts. Beijing: O’Reilly Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=415208
- Jason Bell. (2020). Machine Learning : Hands-On for Developers and Technical Professionals: Vol. Second edition. Wiley.
- Joan H. Johnston, Henry L. Phillips, Laura M. Milham, Dawn L. Riddle, Lisa N. Townsend, Arwen H. DeCostanza, … Sean M. Fitzhugh. (2019). A Team Training Field Research Study: Extending a Theory of Team Development. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2019.01480
- Rohatgi, V. K., & Saleh, A. K. M. E. (2015). An Introduction to Probability and Statistics (Vol. 3rd edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1050364
- Seemon Thomas. (2014). Basic Statistics. [N.p.]: Alpha Science Internation Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1663598
Recommended Additional Bibliography
- Michael Jay Katz. (n.d.). FROM RESEARCH TO MANUSCRIPT From Research to Manuscript A Guide to Scientific Writing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.527E83F3