Бакалавриат
2024/2025
Предпринимательство
Статус:
Курс обязательный (Цифровой маркетинг)
Направление:
38.03.02. Менеджмент
Кто читает:
Кафедра венчурного менеджмента (Нижний Новгород)
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
3-й курс, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Course Syllabus
Abstract
At the end of the course, students should be able to imagine the different roles of entrepreneurship in society, at the organisational level and in their own lives. The study of the course should contribute to the entrepreneurial mindset necessary for success in modern business. As a result of the discipline the student will master the tools of generating ideas, searching for entrepreneurial opportunities, analysing the market and business environment, and calculating the financial performance of a project.
Learning Objectives
- As a result of the discipline the student will master the tools of generating ideas, searching for entrepreneurial opportunities, analysing the market and business environment, and calculating the financial performance of a project.
Expected Learning Outcomes
- The student should know the key characteristics of the entrepreneurs, understand the main stages of the entrepreneurial project development
- The student should understand the key concept of entrepreneurship, different types of entreprneeurship, the role of entrepreneurship in the economy
- Students' ability to design value proposition, develop a business-model, test hipothesis.
- Ability to develope a fundraising strategy for the entrepreneurial project
- Ability to analyze the resources necessity of the project, assess the core resources and form competitive advantage of the entrepreneurial project.
- Ability to conduct a primary market analysis: customers, competitors, industry. Is able to assess the market potential
- Students' ability to design a budget of income and expenses for entrepreneurial project, calculate the main financial indicators for entrepreneurial project
- The student are able to prepare a speech of the project for potential investors and partners
Course Contents
- Entrepreneurial characteristics, entrepreneurship as a process
- The nature of entrepreneurship: the concept and main types of entrepreneurship.
- Entrepreneurial mindset and idea generation
- Business model development
- Entrepreneurial Firm Resources
- Primary market analysis
- Calculation of project financial indicators
- Public speaking and presentation of the project to the investor
Bibliography
Recommended Core Bibliography
- Aulet, B., Ursache, M., & Snyder, C. (2017). Disciplined Entrepreneurship Workbook. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1487845
Recommended Additional Bibliography
- Jerzy Cieślik. (2017). Entrepreneurship in Emerging Economies. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.319.41721.9