2024/2025
Бизнес и менеджмент в глобальном контексте 2
Статус:
Майнор
Кто читает:
Международный институт экономики и финансов
Где читается:
Международный институт экономики и финансов
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
5
Course Syllabus
Abstract
This course is designed to introduce the fundamentals of business culture, entrepreneurship, investing, management, and running a business in China and Asia. This course focuses on China, India, Japan, Asia and South East Asia (primarily Indonesia, Vietnam, Malaysia).
In this course we will discuss the main issues of investment and repatriation of capital in Asia, working in FEZs and FTZs, using incentives, setting up, liquidating and relocating a business, entering China and India, using SEA countries as major outsourcing platforms, consumer sentiment in Asia, capital and labor markets, working with government agencies and associations. Particular attention will be paid to nationally specific forms of negotiation, formal and informal communication to create strong business relationships. In addition, we will analyze best and worst cases in Asian markets.
In this course, we look at the nature of project and programme management, project methodologies, and what makes international projects more difficult. We look at the critical success factors, then identify the risks in major international projects, and how they can be mitigated and managed. The course assesses the long-term trends in digitising data, digitalising processes and operations, and how to compete online with digital (and non-digital) products and services. It spotlights how a bigger, holistic change process is needed. We look at different cases to illustrate digital transformation – the process by which all this can be implemented corporate wide, and internationally, to create a digital business. Business cases are used as application of theoretical concepts.
Learning Objectives
- • provide an introduction to the domestic and international economics of East and South East Asia;
- • provide a foundation to understand main problems and perspectives of doing business in China, India, Japan, Asia and South East Asia;
- • offer the methods of investing, due diligence, compliance in Asian markets
- • compare and contrast comprehensive methods, trends and outcomes of doing business in China, India, Japan, Asia and South East Asia;
- • develop an understanding of the role of state regulations in China, India, Japan, Korea and South East Asia in building effective management, healthy economics and welfare;
- • offer the understanding of Asian management, finical audit, tax and cist optimization:
- • provide students with instruments and examples that will enable them to understand the key driving factors of the China, India, Japan, Asia and South East Asia economics and the local managerial style;
- • introduce project management, programme management and the project management office
- • assess the strengths and weaknesses of the main project methodologies for international projects
- • establish the critical success factors for international projects and approaches to risk profiling
- • provide an overview of foundational and emerging technologies for building a digital business
- • give insight into the key components of a digital business model
- • give a detailed understanding of the major, resource-based, building blocks for establishing a digital business
Expected Learning Outcomes
- demonstrate knowledge of, and the ability to assess, core institutions of international business in China, India, Japan, Korea and South East Asia and how firms manage on the global stage;
- apply core understandings, frameworks and management principles to specific business contexts in China, India, Japan, Korea and South East Asia
- gain the ability to analyze business opportunities, potential partners and set up companies in Asia
- assess regional, cultural and institutional differences in how business is conducted globally;
- discuss the major project management methodologies;
- assess the distinctive challenges presented by international projects
Course Contents
- Introduction: modeling business and entrepreneurship in Asia
- New Chinese entrepreneurship: cultural and economic dimensions
- Establishing and running business in China
- Management and Human Resources in China and neighboring countries
- E-commerce and Social Media in China
- Hong Kong and Singapore as gates to Asia
- Entrepreneurship and Business in Japan and Korea
- Business models in South East Asia
- Indian business culture
- International project management
- Global digital management
Assessment Elements
- Homework in 3rd moduleHomework in 3rd module include individual or grope essays that analyze specific cases of working in the Asian market, as well as offer practical solutions for bringing goods or services to Asia. For group essays, there can be no more than 3 people in a group.
- Practical cases and tests
- Midterm in 3rd module
- Homework in 4th moduleHomeworks (in 4th module) include individual or grope essays, analytical reviews, critical analysis. The maximum grade for each homework is 100 points, the assessment is based on the marking scheme that comes with the assignment of each type of homework.
- Practical cases and testsPractical cases (in 4th module) are held during the seminars as a group activity. The best group will receive 100 points. Tests (in 4th module) are held at every seminar, each test includes 10 questions, every question is graded 10 point maximum.
- Exam in 4th module
Interim Assessment
- 2024/2025 4th module0.3 * Exam in 4th module + 0.125 * Homework in 3rd module + 0.1 * Homework in 4th module + 0.275 * Midterm in 3rd module + 0.1 * Practical cases and tests + 0.1 * Practical cases and tests
Bibliography
Recommended Core Bibliography
- Abegglen, J. C. (2006). 21st-Century Japanese Management : New Systems, Lasting Values. Basingstoke [England]: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=159706
- De Mente, B. (2013). The Chinese Way in Business : The Secrets of Successful Business Dealings in China (Vol. 1st ed). Tokyo: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1567748
- Global business : management, Willcocks, L. P., 2021
Recommended Additional Bibliography
- В поисках источников роста. Учебные кейсы на материалах российских компаний : совместный проект АФК "Система" и Высшей школы бизнеса НИУ ВШЭ, , 2022
- Практики менеджмента в российских компаниях [Текст] : в 2 т. / Нац. исслед. ун-т «Высшая школа экономики». Т. 1. — (Кейсы из коллекции Высшей школы бизнеса ВШЭ) - 978-5-7598-2484-8 - Кущ С. П., ред. - 2022 - Москва: ВШЭ - https://ibooks.ru/bookshelf/388724 - 388724 - iBOOKS