Бизнес и менеджмент в глобальном контексте 1

2024/2025

Статус: Майнор

Кто читает: Международный институт экономики и финансов

Где читается: Международный институт экономики и финансов

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Герман Екатерина Борисовна

Язык: английский

Кредиты: 5

Full Syllabus

Abstract

The course provides a review of international management as a area of theoretical development as well as a field of practice. It comprises the problem areas of globalization, world economy and modern approaches to organisation and business. Main blocks of the course are trends and drivers of globalisation, political, economic and legal environments of international business, business ethics and corporate social responsibility in the modern world, international trade and investment, international business strategy, organisation of international business, functional areas of international management (marketing, R&D ect.) global information systems management. The course includes elements of economics, general management theory, psychology, anthropology and sociology. Business cases are used as application of theoretical concepts. The main objective of the course is to present modern concepts of international management to the students and help them to develop skills in analysis of global business both in terms of its internal functioning and interaction with the different types of environment. The purpose of discipline - acquaint students with principles of international management, to demonstrate the use of marketing tools in the international markets and decision-making in this field.

Learning Objectives

The main objective of the course is to present modern concepts of international management to the students and help them to develop skills in analysis of global business both in terms of its internal functioning and interaction with the different types of environment. The purpose of discipline - acquaint students with principles of international management, to demonstrate the use of marketing tools in the international markets and decision-making in this field. The concrete aims of the course are: - disclose modern trends in international management; - consider strategies of international markets' penetration; - identify the specificity of the international business and management; - show methods to apply the principles and techniques of international management in domestic organisations to enhance international cooperation.

Expected Learning Outcomes

• demonstrate knowledge of, and the ability to assess, core institutions of international business and how firms manage on the global stage • assess regional, cultural and institutional differences in how business is conducted globally • apply core understandings, frameworks and management principles to specific business contexts • formulate choices and decisions in international business strategy and operations • operate as an informed employee in an international firm

Course Contents

Perspectives on globalisation and international business
Political, economic and legal environments
Informal institutions: cultural, social and ethical challenges
International trade and investment
Global and regional integration and multilateral organisations
The global financial system
Overview of strategy and the enterprise in international contexts
Competitive strategy for international business
Entry strategies, alliances and evolution
International marketing and R&D strategy
Organisation of international business
Global sourcing of production and services
Global information systems management
International dimensions of human resource management

Assessment Elements

Homework
Practical cases and tests
Midterm
Exam
In order to get a passing grade for the course, the student must sit (all parts) of the examination.

Interim Assessment

2024/2025 2nd module
0.45 * Exam + 0.15 * Homework + 0.25 * Midterm + 0.15 * Practical cases and tests

Bibliography

Recommended Core Bibliography

Global business : strategy in context, Willcocks, L. P., 2021
Global business management foundations, Willcocks, L. P., 2016
International business, Peng, M., 2019
John H. Dunning, & Sarianna M. Lundan. (2008). Multinational Enterprises and the Global Economy, Second Edition. Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.elg.eebook.3215
Mintzberg, H. (2011). Managing. Harlow, England: Financial Times/ Prentice Hall. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1417786

Recommended Additional Bibliography

Bhagwati, J. (2007). In Defense of Globalization: With a New Afterword. Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.oxp.obooks.9780195330939
Dicken, P. (2015). Global Shift, Seventh Edition : Mapping the Changing Contours of the World Economy (Vol. Seventh edition). New York, New York: The Guilford Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=826942
Hofstede, G. H., Hofstede, G. J., & Minkov, M. (2010). Cultures and Organizations : Software of the Mind: Intercultural Cooperation and Its Importance for Survival (Vol. 3rd ed). New York: McGraw-Hill. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=351480
Mike W Peng, Denis Y L Wang, & Yi Jiang. (2008). An institution-based view of international business strategy: a focus on emerging economies. Journal of International Business Studies, (5), 920. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.pal.jintbs.v39y2008i5p920.936
Oshri, I., Kotlarsky, J., & Willcocks, L. (2015). The Handbook of Global Outsourcing and Offshoring 3rd Edition (Vol. 3rd edition). Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1331561
Peng, M. W. (2001). The resource-based view and international business. Journal of Management, 27(6), 803. https://doi.org/10.1177/014920630102700611
В поисках источников роста. Учебные кейсы на материалах российских компаний : совместный проект АФК "Система" и Высшей школы бизнеса НИУ ВШЭ, , 2022
Практики менеджмента в российских компаниях. Т.1: ., , 2022
Практики менеджмента в российских компаниях. Т.2: ., , 2022

Authors

GERMAN EKATERINA BORISOVNA

Course Syllabus