Бакалавриат
2024/2025
Проектный семинар "Бизнес-план"
Статус:
Курс обязательный (Международный бакалавриат по бизнесу и экономике)
Направление:
38.03.01. Экономика
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 3, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
2
Course Syllabus
Abstract
This practice-oriented course helps to master the basic business planning tools for further practical application when working with cases from real companies. Creating a business plan allows the company's management to establish a set of interrelated key goals, priorities and strategies in the business, evaluate the attractiveness and profitability of a business idea or project, as well as attract additional equity or debt financing. The business planning method is applicable but when creating new business ideas and companies, and when implementing new projects in existing companies. Within the framework of the seminar, students will get acquainted with both classical tools and modern approaches to business planning. The independent work of students includes the study of additional materials within the relevant thematic sections, as well as the development of the theoretical knowledge obtained and their consolidation by examples.