Бакалавриат
2024/2025
Двусторонние рынки
Статус:
Курс обязательный (Международный бакалавриат по бизнесу и экономике)
Направление:
38.03.01. Экономика
Кто читает:
Департамент экономики
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
3-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Телехов Игнатий Игоревич
Язык:
английский
Кредиты:
4
Course Syllabus
Abstract
The course introduces the basic framework for the formal analysis of platform operators in the context of two-sided markets with a focus on online markets. Tutorials will be devoted to problem-solving and discussions on actual economic topics relevant to the course content.
Learning Objectives
- • First, basic theory of platform competition and switching costs, network externalities, and pricing in two-sides markets is introduced • Second, an applications to the antitrust and regulatory issues are considered. • Third, issues related to the specific online multi-sided industries are covered.
Expected Learning Outcomes
- Familiarize students with the concepts of platform competition and switching costs, network externalities, and pricing in two-sides markets
- Familiarize students with the economics of specific multi-sided industries (online search engines, online advertising).
- Provide students with analytical approaches to analyzing competition policy on the two-sided markets.
Course Contents
- 1. Basic analytical concepts for markets with online platform
- 2. Internet platform market structures: platforms, dealers, matchmakers
- 3. Pricing and competition at two-sided platform markets
- 4. Antitrust regulation of two-sided platform markets
- 5. Search engines, online media, and advertising
- 6. Asymmetric information and information design at internet platform markets
Interim Assessment
- 2024/2025 2nd module0.5 * Exam + 0.2 * Homework assignment + 0.3 * In-class activities
Bibliography
Recommended Core Bibliography
- 9780262200714 - Tirole, Jean - The Theory of Industrial Organization - 1988 - MIT Press - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=11386 - nlebk - 11386
Recommended Additional Bibliography
- Armstrong, M. (2006). Competition in two-sided markets. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.E813AFEF