Бакалавриат
2024/2025
Международный бизнес в условиях трансформации
Статус:
Курс обязательный (Международный бакалавриат по бизнесу и экономике)
Направление:
38.03.01. Экономика
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
3-й курс, 2, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
5
Контактные часы:
72
Course Syllabus
Abstract
The course "International Business in Transformation" provides understanding of the modern international business in global economic and political contexts. It explores key trends of the world economy, production and trade, as well as modern technological development and its impact on international markets and competition. The course highlights the most important business players, forms and formats of corporate development, ways of growth and progress based on theoretical concepts and approaches, as well as major practical instruments of international management, marketing and leadership competencies. Special focus is done on management of international companies in view of technological changes, rise of AI and the transition to digital economy. It focuses on new requirements for corporate social responsibility, cross-cultural management, ESG and sustainable development. It presents a broad view of dynamic and deep changes in global business environment, digitalization of economy and society, transformation of globalization.