Магистратура 2024/2025

Креативные индустрии современной Азии

Статус: Курс по выбору (Социально-экономическое и политическое развитие современной Азии)

Направление: 58.04.01. Востоковедение и африканистика

Кто читает: Департамент зарубежного регионоведения

Где читается: Факультет мировой экономики и мировой политики

Когда читается: 1-й курс, 3 модуль

Формат изучения: с онлайн-курсом

Онлайн-часы: 20

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Гараева Айсылу Рафаеловна, Шапошников Сергей Вячеславович

Прогр. обучения: Социально-экономическое и политическое развитие современной Азии

Язык: английский

Кредиты: 3

Course Syllabus

Abstract

The cultural and creative industries have been at the centre of global debate for decades. Starting as a soft power highlighted in Joseph Nye's publications, the phenomenon has been developed in various studies. Creativity and culture are renewable, sustainable and limitless resources available to all countries in the world. In the context of sustainability, the potential of the creative economy to ensure people-centred development is more relevant than ever. The most rapid and effective changes in this area are being seen in the countries of the East, such as Japan, the Republic of Korea and the People's Republic of China. The most popular products among consumers around the world are comics (manga, manhwa, webtoons), music (J-pop, J-rock, K-pop), video/online games, food, tourism content and fashion. As a result, their cultural and creative industries have become competitive with Western industries. How have Asian cultural and creative industries increased their power? What are the structural differences between the strategies of Japan, the Republic of Korea and the People's Republic of China? We will find answers to these and other questions during the course.

Learning Objectives

• To characterise the main features of global trends that have shaped the creative economy in the world as a whole, and in Asia in particular.
• To consider issues related to the segmentation of the creative sector.
• Discuss the structural differences in the creative industries of Asia.
• To review the main sectors of the creative industries in contemporary Asia: comics (manga, manhwa, webtoons), music, video/online games, food, content tourism and fashion.

Expected Learning Outcomes

• Soft Skills: build up multi-cultural networking and carry on teamwork.
• Hard Skills: accomplish time-pressing and intellectually-demanding tasks relevant to the topics discussed
• Be able to characterize the basic concepts and terms of the creative industry
• Understand the main differences in comprehension of the creative industries concept of the West and the East
• Be able to identify and compare creative clusters of Asian countries
• Critically reflect on forms and directions of formation creative industry different countries

Course Contents

• Block 1. Сreative industries: the world and Asia
• Block 2. Creative clusters in Asia
• Block 3. Japan
• Block 4. The Republic of Korea
• Block 5. PRC

Assessment Elements

• Class participation
  Class participation is graded on a scale from 0 (lowest) through 4 (highest).
• Attendance
  Students are expected to attend every class.
• Exam
  Students need to pass a written exam with open answers.
• Project
  Students prepare presentations for 20 minutes in mini groups of 4 people. The topic of the presentation is formed by the lecturer. The score is assigned to the whole group.

Interim Assessment

• 2024/2025 3rd module
  0.4 * Exam + 0.1 * Attendance + 0.2 * Class participation + 0.3 * Project

Bibliography

Recommended Core Bibliography

• 9781782846581 - Kimura, Tets; Harris, Jennifer Anne - Exporting Japanese Aesthetics : Evolution From Tradition to Cool Japan - 2020 - Sussex Academic Press - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2438319 - nlebk - 2438319
• A research agenda for creative industries, , 2019
• Kim, S.-Y. (2018). K-pop Live : Fans, Idols, and Multimedia Performance. Stanford University Press.
• Macro, Meso and Micro Factors for creative Industry Development: Continuous Improvements and Syst... : a monograph, , 2015

Recommended Additional Bibliography

• Tamaki, T. (2019). Repackaging national identity: Cool Japan and the resilience of Japanese identity narratives. https://doi.org/10.1080/02185377.2019.1594323
• Создавая инновации : креативные методы от Netflix, Amazon и Google, Ферр, Н., 2017

Authors

• SHAPOSHNIKOV Sergei Viacheslavovich