Развитие креативного и инновационного потенциала

Магистратура 2024/2025

Статус: Курс по выбору (Управление в сфере науки, технологий и инноваций)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент образовательных программ

Где читается: Институт статистических исследований и экономики знаний

Когда читается: 2-й курс, 2 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Гершман Михаил Анатольевич

Прогр. обучения: Управление в сфере науки, технологий и инноваций

Язык: английский

Кредиты: 3

Full Syllabus

Abstract

Creativity research is a multidisciplinary branch of social sciences. The course is structured along the three major research domains: the economic and policy domain (macro-level), the management domain (organizational level) and the psychological domain (individual level). Within the first domain the students will learn about the specificities of ‘creative economy’, ways to measuring this phenomenon, and about public policies supporting creative industries. The second domain is referred to creativity in companies and the approaches to generating business ideas and establishing corporate culture favorable to creativity and innovation. Finally, the third domain will show how psychologists treat creativity and which techniques they use to assess individual creativity, which actions could be taken to improve creativity skills. The educational module “Practices of statistical measurement of the creative economy” of the course was prepared in the framework of a research grant funded by the Ministry of Science and Higher Education of the Russian Federation (grant ID: 075-15-2020-978).

Learning Objectives

Broaden students’ view on creativity research.
Show them how creativity is studied both at macro-, organizational and individual levels.
Teach students how to be more creative and use their creativity for innovation.

Expected Learning Outcomes

Ability to use appropriate creativity techniques and corporate management tools to encourage creativity within an organization
Ability to use creativity tests and techniques to measure and improve own creative skills
Understanding of and ability to select appropriate public policies supporting creative industries
Understanding of concepts of creativity at the individual level
Understanding of concepts of creativity within an organization
Understanding of key creativity concepts
Understanding of specificities of creative economy and approaches to its measurement

Course Contents

Creative economy: basic concepts
Measuring creative economy
Policies supporting creative industries
Creativity in groups – creative leadership
Idea generation and creativity techniques
Creativity and corporate culture
Concepts of creativity in psychology
Assessing individual creativity
Increasing your own creativity

Assessment Elements

Seminars
1. Preparation of the slides within the given time (1 hour 40 minutes). 2. Usage of creativity techniques. 3. Covering the following aspects in the presentation: problems identified, ideas (solutions), techniques used, concept of new (improved product), target audience, economic assessments (demand, expenditures, profit (or ROI), time-to-market), firther steps towards developing and promotion. 4. Delivering 5-7 min presentation with the results of the group work. The students get 10 grades for the seminars if they deliver the presentation according to the requirements described above.
Exam
Class assignments

Interim Assessment

2024/2025 2nd module
0.25 * Class assignments + 0.5 * Exam + 0.25 * Seminars

Bibliography

Recommended Core Bibliography

Amabile, T., & Kramer, S. (2011). The Progress Principle : Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. Boston, Mass: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=674898
John Newbigin. (2019). The creative economy - where did it come from and where is it going? Chapters, 21. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.h.elg.eechap.18292.1
Moehrle, M. G. (2005). How combinations of TRIZ tools are used in companies – results of a cluster analysis. R&D Management, 35(3), 285–296. https://doi.org/10.1111/j.1467-9310.2005.00390.x
Sawyer, R. K. (2012). Explaining Creativity : The Science of Human Innovation (Vol. 2nd ed). New York: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=433909
Sternberg, R. (2017). Creativity support policies as a means of development policy for the global South? A critical appraisal of the UNESCO Creative Economy Report 2013. Regional Studies, 51(2), 336–345. https://doi.org/10.1080/00343404.2016.1174844

Recommended Additional Bibliography

Amabile, T. M., Kramer, S. J., Dixon, R., Candell, L. M., Bonabeau, E., Bingham, A., … Ross, C. (2010). Breakthrough Ideas for 2010. Harvard Business Review, 88(1/2), 41–57. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=47193009
Anthony Killick. (2019). Resisting the Creative Economy on Liverpool’s North Shore: Art-Based Political Communication in Practice. Westminster Papers in Communication and Culture, (1). https://doi.org/10.16997/wpcc.307
Csikszentmihalyi, M. (1997). Happiness and creativity: Going with the flow. Futurist, 31(5), 8. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=f5h&AN=9710064070
LEONARD, D., & RAYPORT, J. F. (1997). Spark Innovation through Empathic Design. Harvard Business Review, 75(6), 102–113. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9711071080
Pritzker, S. R., & Runco, M. A. (2011). Encyclopedia of Creativity (Vol. 2nd ed). San Diego: Academic Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=368694
Sawyer, K. (2011). The Cognitive Neuroscience of Creativity: A Critical Review. Creativity Research Journal, 23(2), 137–154. https://doi.org/10.1080/10400419.2011.571191
Sukma, M., Hartono, D., & Prihawantoro, S. (2018). The Impacts Analysis of Creative-Products Export on the Economy. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.8FD88C4

Authors

Gershman Mikhail Anatolevich

Course Syllabus