Магистратура 2024/2025

Финансы, фандрайзинг и краудфандинг

Статус: Курс обязательный (Менеджмент в индустрии впечатлений)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент финансов

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 1-й курс, 2 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Макарова Ольга Всеволодовна

Прогр. обучения: Менеджмент в индустрии впечатлений

Язык: английский

Кредиты: 3

Course Syllabus

Abstract

This course is designed to teach students the basics of how to plan and manage the finances of business projects in culture and creative industries. Students will cover the main concepts and principles of financial management and focus on evaluating financial performance and constructing financing plan. Understanding of sources of financing will be applied in practical project where students need to answer question how to raise funds and achieve financial success. The course is designed to help students to understand the cash flow streams and cost structure of the projects and it's relevance to marketing strategy. Special focus will be given to questions on how to plan, run, and manage a successful crowdfunding campaign on the fundarising platform and kickstart the way to success in fundraising.

Learning Objectives

• To understand how to manage finances
• To evaluate financial performance of your project
• To manage a crowdsourcing campaign

Expected Learning Outcomes

• The student knows basic financial ratios and can calculate them
• The student makes choice of project's funding considering its limitations and risks
• The student may apply investment decisions criteria to specific projects
• The student may use basic techniques of financial planning and budgeting
• The students knows main sources of funding, their limitations and risks

Course Contents

• Basics of financial activities. How to manage finances of your project
• Financial performance and its indicators
• Project budgeting
• Sources of funding and fundraising
• Crowdfunding

Assessment Elements

• In-class tasks and activity
  attendance and activity at lessons, in-class tasks & hometasks completion and presentations, initiating contentive knowledge-based discussions
• Project presentation
  Group project on planning cash flow and financing sources for a real project in culture & arts
• Exam
  Exam in written form, consists of multiple choice questions and open questions tasks.

Interim Assessment

• 2024/2025 2nd module
  0.5 * Exam + 0.2 * In-class tasks and activity + 0.3 * Project presentation

Bibliography

Recommended Core Bibliography

• Principles of corporate finance, Brealey, R.A., 2016
• Worth, M. J. (2016). Fundraising : Principles and Practice. Los Angeles: SAGE Publications, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1410207

Recommended Additional Bibliography

• Micic, I. (2015). Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup. Anchor.

Authors

• SOLOVEVA EKATERINA EVGENEVNA
• MAKAROVA OLGA VSEVOLODOVNA