Магистратура
2024/2025
Проектный семинар "Управленческие практики в бизнесе"
Статус:
Курс обязательный (Управление развитием компании)
Направление:
38.04.02. Менеджмент
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
1-й курс, 1-4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Прогр. обучения:
Управление развитием компании
Язык:
английский
Кредиты:
6
Course Syllabus
Abstract
The project seminar has a practical orientation. During this seminar, the knowledge and skills acquired by students in the field of management, financial management and marketing are applied. As part of the seminar, students learn the basics of organizing and conducting a management project, key practical methodologies and tools used in managment. During the practical part of the seminar, students form small project groups (5-7 people each), where they solve the tasks
Learning Objectives
- The aim of the research seminar «Managing international projects» is mastering competences in the field of modern project management tools and enhancing competence in international project management
Expected Learning Outcomes
- knows the stages of planning academic and consulting projects
- Apply tools and management practices in education, culture and tourism project realization
- Able to analyze the specific of North American region for doing business
- Apply tools and management practices in the sphere of product management, user experience research and market analysis
Course Contents
- Planning an academic and consulting project
- Realization of international projects in the sphere of education, culture and tourism development.
- Realization of international projects in the sphere of entering new markets
- Peculiarities of Doing Business in North America
Assessment Elements
- 1 Year Project reportStudents get the case with product and company description. The main goal is to decide is it worth entering the new market and develop recommendations how to enter that new market. Students perform the project in the team or individually as they wish. Each team chooses different countries/regions for research. List of tasks: • It is necessary to analyze external environment for the product and company on the X country applying PESTLE analysis. It means industry analysis including some political and legal aspects concerning the industry; economic situation in the country and economic factors that affect the behavior of customers and the behavior of companies, including access to different resources; some social factors, trends and changes that affect the behavior of customers; technological trends and access to new technologies in the industry, level of their development; some ecological factors that effect to the industry and customer’s behavior. • It is worth analyzing the industry applying Porters 5 Forces: Threat of New Entrants, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, Rivalry among Existing Competitors. • It is to be examined whether a market entry in X country is sensible and promising. For the market entry it is above all important to clarify: Which strengths and weaknesses does the company have regarding the market entry? Which opportunities and risks does the market offer? SWOT analysis can help do it. • Analyze competitors for the company using 4P or 7P analysis. • Analyze competitors for the product and create the comparative table, use criteria for comparison from the customers’ point of view and find competitive advantages of your product. • Key success factors and barriers to entry into the industry on that market. • It is necessary to count a market potential according to TAM, SAM, SOM indicators. • Analyze cultural differences between countries (regarding working with partners, employees, customers). • Give some recommendations how should the marketing mix for the product be designed in the new market? • Give some recommendations for market entering strategy for that company. • Is it necessary to find some partner for entering a new market? What kind of criteria should be for selection of partners?
- 2 Year Project reportIt is necessary to prepare a presentation of an entrepreneurial project for an investor or potential partner. The presentation should contain the following sections: • your target auditorium / customer segment; problem you focus on, • value proposition and product description (MVP), • market analysis (including market size), • comparative analysis of main competitors (table), your competitive advantages, • project business model (blocks without customer segments, value proposition, income flow and costs structure) • project road map and go-to-market plan, • financial calculations (budget of income and expenses, key financial indicators of the project), • offer to investor or partner, • your team.
Interim Assessment
- 2024/2025 4th module1 * 1 Year Project report
- 2025/2026 2nd module1 * 2 Year Project report
Bibliography
Recommended Core Bibliography
- 9781628254587 - Trilling, Bernie; Ginevri, Walter - Project Management for Education : The Bridge to 21st Century Learning - 2017 - Project Management Institute - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1703504 - nlebk - 1703504
Recommended Additional Bibliography
- Kuster, J., Huber, E., Lippmann, R., Schmid, A., Schneider, E., Witschi, U., Wüst, R.. Project management handbook.: Heidelberg, Springer, 2015 - 449 - 978-3-662-45373-5: Текст электронный // https://link.springer.com/book/10.1007/978-3-662-45373-5