Магистратура
2024/2025
Продакт-менеджмент
Статус:
Курс обязательный (Маркетинг)
Направление:
38.04.02. Менеджмент
Кто читает:
Кафедра маркетинга (Нижний Новгород)
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
1-й курс, 3, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Прогр. обучения:
Маркетинг
Язык:
английский
Кредиты:
6
Course Syllabus
Abstract
Course Product Management is designed for students who want to develop competences that are necessary for successful career on product-manager position. Even for students without intention to tie future profession with product management, course will be valuable because it’s multidisciplinary and its frameworks, models, and approaches might be used in plenty different fields. Content of the course is developed in accordance with New Product Development Professional (NPDP) Certification so students can try to pass PDMA exam upon completing the course. The course heavily exploits interactive teaching methods. Along the whole course students work on a big project and some additional assignments which aim to shape particular skills. Such approach confronts students with high uncertainty of real projects and let them better understand methods and tools used in product management.