2024/2025

Теоретические основы международного бизнеса

Статус: Маго-лего

Кто читает: Школа инноватики и предпринимательства

Когда читается: 1 модуль

Охват аудитории: для своего кампуса

Язык: английский

Кредиты: 6

Course Syllabus

Abstract

The course provides a background of major international business theories, conceptual aspects of international business as an area of knowledge and gives students a solid theoretical platform for further studies of different facets of international business. The course focuses on internationalization strategies, their classification, factors affecting choice of internationalization strategy in various industries, as well as motives and barriers of internationalization.This innovative course has no analogues and is not available at any other Russian or foreign university examined by the author.