2024/2025

Деловые культуры мира

Статус: Маго-лего

Кто читает: Школа инноватики и предпринимательства

Когда читается: 2 модуль

Охват аудитории: для своего кампуса

Язык: английский

Кредиты: 3

Course Syllabus

Abstract

The course examines the business cultures of different parts of the world and their influence on business behavior and strategies in international business. Having completed this course, the participants will understand the nuances of working with vis-s-vis from any cultural background. After that the specificity of marketing and customer service will be discussed. Finally, they will delve into details of working in multicultural and/or global team. Prerequisites: International Marketing, International Business Research, Foundations of Managerial Economics, International Relations, World Economy