2024/2025

PR и коллаборации в искусстве и культуре

Статус: Маго-лего

Кто читает: Департамент менеджмента

Когда читается: 1 модуль

Охват аудитории: для своего кампуса

Преподаватели: Шекова Екатерина Леонидовна

Язык: русский

Кредиты: 3

Программа дисциплины

Аннотация

This course covers the theoretical aspects of Public Relations and collaborations, and how it could be applied for the arts and culture. The special attention is paid for PR instruments and types of collaboration that are widely used by cultural organizations. During the course students will learn how to design a PR campaign, develop and assess collaborative projects.

Цель освоения дисциплины

• to introduce students the role of PR and collaborations in marketing communications of cultural organizations
• to develop practical skills in designing of PR campaigns and collaborative projects in the arts and culture

Планируемые результаты обучения

• Understand the role of PR and collaborations in the arts and culture
• Able to use PR instruments and types of collaboration for the cultural organizations
• Able to design a PR campaign and a collaborative project in the arts and culture

Содержание учебной дисциплины

• Introduction to PR and collaborations in the arts and culture.
• PR instruments in the arts and culture
• PR campaigns in the arts and culture
• Collaborations in the arts and culture

Элементы контроля

• Exam
  The exam in written form consists of 20 questions, including open and close-ended questions that are based on lectures and seminars materials.
• Project Presentation
  The project can be done individually or in a group of up to 4 students. Project presentation involves an oral defense procedure during a class and is graded on a 10-point scale.
• Seminar activity

Промежуточная аттестация

• 2024/2025 1st module
  0.5 * Exam + 0.25 * Project Presentation + 0.25 * Seminar activity

Список литературы

Рекомендуемая основная литература

• Events management, Bowdin, G. A. J., 2011
• French Y., Runyard S. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions / Y. French, S. Runyard – NY.: Routledge, 2011. – 376 p.
• Strategic planning for public relations, Smith, R. D., 2013
• Vo, D. G. (2021). Industry Influencer: Growing Your Brand Through Meaningful Connections and Engagement Online. Morgan James Publishing.

Рекомендуемая дополнительная литература

• Caywood, C. L. (1997). The Handbook of Strategic Public Relations & Integrated Communications. New York: McGraw-Hill Professional. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=51946

Авторы

• Шекова Екатерина Леонидовна
• Будько Виктория Александровна