Бизнес риторика и коммуникация

2024/2025

Статус: Маго-лего

Кто читает: Школа иностранных языков

Когда читается: 1 модуль

Охват аудитории: для всех кампусов НИУ ВШЭ

Язык: русский

Кредиты: 3

Полная версия программы учебной дисциплины

Аннотация

The course is designed for the first year Master’s degree students and aimed at improving skills in Business rhetoric and communication. The course is based on authentic materials and encourages students to practice both written and oral communication skills that are vital for entrepreneurs and managers. It allows for the personalization of the learning experience with a structured modular approach that gives flexibility to focus on specific needs and learning outcomes. Role-playing games encompassing negotiations, business correspondence, making presentations at business meetings, as well as pitching and dealing with conflicts, form and develop students' business communication skills in a meaningful and authentic professional context

Цель освоения дисциплины

The course is aimed at improving skills in Business rhetoric and communication. Role-playing games encompassing negotiations, business correspondence, making presentations at business meetings, as well as pitching and dealing with conflicts are designed to form and develop students' business communication skills in a meaningful and authentic professional context.

Планируемые результаты обучения

Students are able to recognize argument structures and structure their arguments in writing according to their purpose; they are able to recognize and avoid logical fallacies in their writing.
Students should write longer arguments using a variety of rhetorical modes and techniques.
Students will be able to use the methods of persuasion, to identify logical fallacies and to deliver a persuasive speech
Students are able to report the data using the visuals (graphs, bar charts, etc.)
Students are able to demostrate profound presentation and self-presentation skills in the business context
Students are able to develop coherent and persuasive argumentation
Students are able to present ideas in a form of a pitch and create a pitch deck
Students are able to create an initial letter of introduction with the use of rhetorical devices

Содержание учебной дисциплины

Initial letter of introduction
Pitch
Grant Proposal
Presentations
Reporting statistics and visuals
Methods of persuasion and influence
Logical fallacies and irrelevancies

Элементы контроля

Independent work assessment
Hometasks in SmartLMS
Oral assessment
pitch, negotiations, presentation
Written assessment
Initial letter of introduction, draft of the grant proposal, graph description
Presentation
Presentation and powerpoint slides
Grant Proposal
Written venture, grant or project proposal

Промежуточная аттестация

2024/2025 1st module
0.25 * Grant Proposal + 0.1 * Independent work assessment + 0.2 * Oral assessment + 0.25 * Presentation + 0.2 * Written assessment

Список литературы

Авторы

Габриелова Елена Валерьевна

Программа дисциплины