2024/2025
Развитие креативного и инновационного потенциала
Статус:
Маго-лего
Кто читает:
Департамент образовательных программ
Когда читается:
2 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Гершман Михаил Анатольевич
Язык:
русский
Кредиты:
3
Программа дисциплины
Аннотация
Creativity research is a multidisciplinary branch of social sciences. The course is structured along the three major research domains: the economic and policy domain (macro-level), the management domain (organizational level) and the psychological domain (individual level). Within the first domain the students will learn about the specificities of ‘creative economy’, ways to measuring this phenomenon, and about public policies supporting creative industries. The second domain is referred to creativity in companies and the approaches to generating business ideas and establishing corporate culture favorable to creativity and innovation. Finally, the third domain will show how psychologists treat creativity and which techniques they use to assess individual creativity, which actions could be taken to improve creativity skills. The educational module “Practices of statistical measurement of the creative economy” of the course was prepared in the framework of a research grant funded by the Ministry of Science and Higher Education of the Russian Federation (grant ID: 075-15-2020-978).
Цель освоения дисциплины
- Broaden students’ view on creativity research.
- Show them how creativity is studied both at macro-, organizational and individual levels.
- Teach students how to be more creative and use their creativity for innovation.
Планируемые результаты обучения
- Ability to use appropriate creativity techniques and corporate management tools to encourage creativity within an organization
- Ability to use creativity tests and techniques to measure and improve own creative skills
- Understanding of and ability to select appropriate public policies supporting creative industries
- Understanding of concepts of creativity at the individual level
- Understanding of concepts of creativity within an organization
- Understanding of key creativity concepts
- Understanding of specificities of creative economy and approaches to its measurement
Содержание учебной дисциплины
- Creative economy: basic concepts
- Measuring creative economy
- Policies supporting creative industries
- Creativity in groups – creative leadership
- Idea generation and creativity techniques
- Creativity and corporate culture
- Concepts of creativity in psychology
- Assessing individual creativity
- Increasing your own creativity
Элементы контроля
- Seminars1. Preparation of the slides within the given time (1 hour 40 minutes). 2. Usage of creativity techniques. 3. Covering the following aspects in the presentation: problems identified, ideas (solutions), techniques used, concept of new (improved product), target audience, economic assessments (demand, expenditures, profit (or ROI), time-to-market), firther steps towards developing and promotion. 4. Delivering 5-7 min presentation with the results of the group work. The students get 10 grades for the seminars if they deliver the presentation according to the requirements described above.
- Exam
- Class assignments
Список литературы
Рекомендуемая основная литература
- Amabile, T., & Kramer, S. (2011). The Progress Principle : Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. Boston, Mass: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=674898
- John Newbigin. (2019). The creative economy - where did it come from and where is it going? Chapters, 21. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.h.elg.eechap.18292.1
- Moehrle, M. G. (2005). How combinations of TRIZ tools are used in companies – results of a cluster analysis. R&D Management, 35(3), 285–296. https://doi.org/10.1111/j.1467-9310.2005.00390.x
- Sawyer, R. K. (2012). Explaining Creativity : The Science of Human Innovation (Vol. 2nd ed). New York: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=433909
- Sternberg, R. (2017). Creativity support policies as a means of development policy for the global South? A critical appraisal of the UNESCO Creative Economy Report 2013. Regional Studies, 51(2), 336–345. https://doi.org/10.1080/00343404.2016.1174844
Рекомендуемая дополнительная литература
- Amabile, T. M., Kramer, S. J., Dixon, R., Candell, L. M., Bonabeau, E., Bingham, A., … Ross, C. (2010). Breakthrough Ideas for 2010. Harvard Business Review, 88(1/2), 41–57. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=47193009
- Anthony Killick. (2019). Resisting the Creative Economy on Liverpool’s North Shore: Art-Based Political Communication in Practice. Westminster Papers in Communication and Culture, (1). https://doi.org/10.16997/wpcc.307
- Csikszentmihalyi, M. (1997). Happiness and creativity: Going with the flow. Futurist, 31(5), 8. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=f5h&AN=9710064070
- LEONARD, D., & RAYPORT, J. F. (1997). Spark Innovation through Empathic Design. Harvard Business Review, 75(6), 102–113. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9711071080
- Pritzker, S. R., & Runco, M. A. (2011). Encyclopedia of Creativity (Vol. 2nd ed). San Diego: Academic Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=368694
- Sawyer, K. (2011). The Cognitive Neuroscience of Creativity: A Critical Review. Creativity Research Journal, 23(2), 137–154. https://doi.org/10.1080/10400419.2011.571191
- Sukma, M., Hartono, D., & Prihawantoro, S. (2018). The Impacts Analysis of Creative-Products Export on the Economy. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.8FD88C4