2024/2025

Креативные индустрии современной Азии

Статус: Маго-лего

Кто читает: Департамент зарубежного регионоведения

Когда читается: 3 модуль

Онлайн-часы: 20

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Шапошников Сергей Вячеславович

Язык: английский

Кредиты: 3

Контактные часы: 32

Course Syllabus

Abstract

The cultural and creative industries have been at the centre of global debate for decades. Starting as a soft power highlighted in Joseph Nye's publications, the phenomenon has been developed in various studies. Creativity and culture are renewable, sustainable and limitless resources available to all countries in the world. In the context of sustainability, the potential of the creative economy to ensure people-centred development is more relevant than ever. The most rapid and effective changes in this area are being seen in the countries of the East, such as Japan, the Republic of Korea and the People's Republic of China. The most popular products among consumers around the world are comics (manga, manhwa, webtoons), music (J-pop, J-rock, K-pop), video/online games, food, tourism content and fashion. As a result, their cultural and creative industries have become competitive with Western industries. How have Asian cultural and creative industries increased their power? What are the structural differences between the strategies of Japan, the Republic of Korea and the People's Republic of China? We will find answers to these and other questions during the course.