Магистратура 2024/2025

Бизнес-аналитика и ИИ как инструмент эффективного управления

Статус: Курс обязательный (Международный менеджмент / Master in International Management)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент бизнес-информатики

Где читается: Высшая школа бизнеса

Когда читается: 1-й курс, 3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Архипкина Светлана Владимировна

Прогр. обучения: Международный менеджмент

Язык: английский

Кредиты: 3

Course Syllabus

Abstract

The course addresses a variety of theoretical and practical aspects of Business Analytics (BA) applying to problem solving. The case applications, methods and instruments are considered to discover advantages of BA for the business performance improve. Analytics is something every business needs to stay competitive in today’s data-filled environment. The course focuses on Data Analytics as a popular approach to get insights from digital world. The course assignments are designed to teach students to use open data resources, BI services to extract, manipulate, analyze and visualize data with the end goal of making better, data-informed decisions. The course is taught using the combination of lectures, data processing exercises, case analysis, discussions, quizzes and individual assignment for homework. Lectures discover the main theoretical aspects for BA and supplemented by the additional reading sources. Short quizzes as the assessment activities will be given after every theoretical part to make sure of the material clearance. Exercises are designed to gain students’ practice methods and tools of BA using different types of sources (datasets, online data, open data), of data (structured, semi structured, textual data), to explore the ability of PC desktop and SaaS technologies. Case based on actual data of business problem solving is included into the course.