Магистратура
2021/2022
Стратегический менеджмент
Статус:
Курс адаптационный (Электронный бизнес и цифровые инновации)
Направление:
38.04.05. Бизнес-информатика
Где читается:
Высшая школа бизнеса
Когда читается:
1-й курс, 1 модуль
Формат изучения:
с онлайн-курсом
Онлайн-часы:
16
Охват аудитории:
для своего кампуса
Преподаватели:
Емельянова Милена Красимировна
Прогр. обучения:
Электронный бизнес и цифровые инновации
Язык:
английский
Кредиты:
3
Контактные часы:
2
Course Syllabus
Abstract
The main goal of the MOOC (online) bridging course (https://www.coursera.org/learn/strategic-management) Strategic management is to give students an understanding of theoretical and practical approaches to the formation of a company's strategy in today's highly competitive environment. Students will learn both classic tools of strategic management and modern methods of analyzing the functioning and formation of the company's strategy. The work of students includes the study of theoretical materials, research in the framework of thematic sections, as well as the independent solution of cases.
Learning Objectives
- This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course you will gear up for the challenges of strategy formulation and implementation in a 21st century business.
Expected Learning Outcomes
- Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg)
- Point out how doing strategy has changed because of advancing technology and globalization
- Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
- Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas
Course Contents
- What is strategy? And why do we care about it?
- The Evolution of Strategy...Past Progress, Past Mistakes
- Changing World, Changing Strategies
- Capstone Project Intro -- Strategy in a 21st Century Creative Company
Assessment Elements
- Coursera Course CertificateStudents who do not have a certificate of Coursera course will have to pass the online written exam (test). The exam is taken in writing, remotely (online) on MSTeams platform
- Exam
Bibliography
Recommended Core Bibliography
- Bogers, M., Chesbrough, H., Heaton, S., & Teece, D. J. (2019). Strategic Management of Open Innovation: A Dynamic Capabilities Perspective. California Management Review, 62(1), 77–94. https://doi.org/10.1177/0008125619885150
- Grant, R. M., & Baden-Fuller, C. (2018). How to Develop Strategic Management Competency: Reconsidering the Learning Goals and Knowledge Requirements of the Core Strategy Course. Academy of Management Learning & Education, 17(3), 322–338. https://doi.org/10.5465/amle.2017.0126
Recommended Additional Bibliography
- Ansoff, H. I. (2019). Implanting Strategic Management. Cham, Switzerland: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1922056
- Cinici, M. C., Dagnino, G. B., & Cinici, M. C. (2016). Research Methods for Strategic Management. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1089808
- David, F. R., & David, F. R. (2016). Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition. [Place of publication not identified]: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1422985