Магистратура
2021/2022
Искусство и город
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс по выбору (Экономика впечатлений: менеджмент в индустрии гостеприимства и туризме)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент маркетинга
Где читается:
Высшая школа бизнеса
Когда читается:
2-й курс, 1, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Прогр. обучения:
Экономика впечатлений: менеджмент в индустрии гостеприимства и туризме
Язык:
английский
Кредиты:
4
Контактные часы:
32
Course Syllabus
Abstract
The aim of this course is to equip students with the essence and key concepts of urban marketing and management using the power of arts including literature, visual arts, plastics, installations, decorations, performances, and architecture. Furthermore, this class delineates the cases of how a city can be governed through arts.
Learning Objectives
- to introduce students to the essence, system of categories and key concepts of city marketing and management using the content of artworks (literature, the visual arts, the plastic arts, the decorative arts, the performing arts, and architecture)
- to demonstrate how arts and culture can be used as tools for city management.
Expected Learning Outcomes
- ability to participate in a discussion, debate
- understanding the essence, principles and rules of developing city brand symbols
- conceptualization of an empirical text – its interpretation in the categories of professional vocabulary and identification of the relationships between the categories
- explanation, argumentation
- Understanding the essence principles and rules of using arts in city business
- Understanding the essence principles and rules of using arts in city communications
- Understanding the essence principles and rules of using arts in city customer experience
- Understanding the essence principles and rules of using arts in city management
Course Contents
- Arts and City Communications
- Arts and City Business
- Arts and City Customer Experience
- Arts and City Management
Assessment Elements
- ExamThe exam takes place in the form of a test on Microsoft Teams platform and Online Test Pad (onlinetestpad.com). Students may use their study materials, peer-to-peer communication is not allowed. A set of questions for each student is formed from the common pool randomly, time to answer each question is limited.. There are multiple choice questions as well as open-ended questions (number of words for the answer is limited). Examinee must connect to the platform according to the schedule. The student's computer must meet the following requirements: a working camera and microphone, support for Google Chrome and MS Teams. The responsibility for the quality of the Internet connection, the correct work of the browser, etc. lies with the examinee. A short-term communication failure during the exam is considered to be a communication failure of less than a minute. A long-term communication failure during the exam is considered to be a failure of a minute or longer. If there is a long-term communication failure, the student can’t continue taking the exam.
- Case analysis presentation (group assignment)The presentation of a group assignment is a scenario development and presentation at one of the seminars using any form of communication with and activities of the audience.
- Case analysis (group assigment)Group assignment is an interpretation of the case text in terms of the course theory discussed at the lectures.
- Intermediate tests (individual task)intermediate tests are taken on the main course topics on the platform mentimeter.com
Interim Assessment
- 2021/2022 2nd module0.3 * Exam + 0.2 * Intermediate tests (individual task) + 0.29 * Case analysis presentation (group assignment) + 0.21 * Case analysis (group assigment)
Bibliography
Recommended Core Bibliography
- Hans Christian Andersen. (1983). The Complete Fairy Tales and Stories. Anchor.
- Ilya Ilf, & Evgeny Petrov. (2011). The Twelve Chairs : A Novel. Northwestern University Press.
- Mark Twain. (2013). The Adventures of Tom Sawyer and Adventures of Huckleberry Finn. Signet.
- Stone, M. A. (2002). National image and competitive advantage: the theory and practice of country-of-origin effect. Journal of Marketing Management, 18(3–4), 437–439.
Recommended Additional Bibliography
- Landry, C. (2008). The Creative City : A Toolkit for Urban Innovators: Vol. 2nd ed. Routledge.