Методы исследований в менеджменте

Магистратура 2021/2022

Статус: Курс обязательный (Менеджмент и аналитика для бизнеса)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 1-й курс, 2 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Паклина София Николаевна

Прогр. обучения: Менеджмент и аналитика для бизнеса

Язык: английский

Кредиты: 3

Контактные часы: 24

Full Syllabus

Abstract

The module aims to enable students to carry out their individual projects as well as contribute to collective research. The course is based on particular research cases with possible contribution both for academic and applied studies. The module is designed to provide students not only with knowledge and practical skills, but also positive values and competencies to solve non-trivial problems and creative tasks in the frame of business studies.

Learning Objectives

The module «Business research methods» seeks to deliver a holistic view on relevant research designs, methodologies and techniques that might be valuable for master students in business and management.

Expected Learning Outcomes

choose appropriate research methods, collect and analyze data
design a research: identify a research problem and question, set clear research purpose, put forward hypotheses
obtain an empirical evidence and evaluate critically results

Course Contents

Research cases based on quantitative methods
Research design
Qualitative research methodologies and text-mining tools:
Quantitative methodologies

Assessment Elements

assignment 1
assignment 2
assignment 3
assignment 4
assignment 5
assignment 6
Final assignment

Interim Assessment

2021/2022 2nd module
0.1 * assignment 5 + 0.1 * assignment 2 + 0.1 * assignment 1 + 0.1 * assignment 4 + 0.1 * assignment 6 + 0.1 * assignment 3 + 0.4 * Final assignment

Bibliography

Recommended Core Bibliography

J. P. Verma, & Abdel-Salam G. Abdel-Salam. (2019). Testing Statistical Assumptions in Research. Wiley.
Saunders, M., Lewis, P., & Thornhill, A. (2015). Research Methods for Business Students (Vol. Seventh edition). New York: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419381
Sharan B. Merriam, & Robin S. Grenier. (2019). Qualitative Research in Practice : Examples for Discussion and Analysis: Vol. Second edition. Jossey-Bass.

Recommended Additional Bibliography

Elena Shakina, & Angel Barajas. (2020). “Innovate or Perish?”: Companies under crisis. European Research on Management and Business Economics, 26(3), 145–154. https://doi.org/10.1016/j.iedeen.2020.06.002
MacKinlay, A. C. (1997). Event Studies in Economics and Finance. Journal of Economic Literature, 35(1), 13–39.

Authors

SHAKINA ELENA ANATOLEVNA

Course Syllabus