Бакалавриат
2024/2025
Бизнес и менеджмент в глобальном контексте
Статус:
Курс обязательный (Управление цифровым продуктом)
Направление:
38.03.05. Бизнес-информатика
Где читается:
Высшая школа бизнеса
Когда читается:
2-й курс, 2, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Шапошников Сергей Вячеславович
Язык:
английский
Кредиты:
4
Контактные часы:
48
Course Syllabus
Abstract
An understanding of international business is essential for students in today's interdependent global world. This course will provide students with the knowledge, skills, and abilities to understand the global economic, political, cultural and social environment within which firms operate. It will examine the strategies and structures of international business and assess the special roles of an international business's various functions. It will also prepare students to formulate and execute strategies, plans, and tactics to succeed in international business ventures. In-class exercises, mini-projects as well as homework and case studies will demonstrate real-world applications of international business and management concepts.
Learning Objectives
- Provide a research-based foundation in the evolving contexts of international business, including global trends and the impacts of the 2020–21 pandemic and economic crises.
- Equip you to discuss cultural, ethical, and social issues in international business, along with corporate social responsibility and sustainable practices.
- Introduce and enhance your ability to assess international trade, investment, multilateral organizations, and the global financial system.
- Prepare you to analyze how firms develop international strategies, enter markets, and manage operations globally, with insights into marketing, R&D, organizational structures, sourcing, exchange rates, information systems, and human resources.
- Develop your understanding of project and change management practices in an international context.
- Introduce major emerging digital technologies and how to manage them for international operations.
- Overall, provide insights into international business contexts to support strategic decision-making and operational management globally.
Expected Learning Outcomes
- Demonstrate knowledge of and evaluate the key institutions of international business and how companies operate globally.
- Analyze regional, cultural, and institutional variations in global business practices.
- Apply key concepts, frameworks, and management principles to specific business scenarios.
- Develop strategic decisions and operational choices in international business.
- Act as a knowledgeable and effective employee in a multinational organization.
Course Contents
- Perspectives on globalisation and international business
- Political, Economic, and Legal Environments
- Informal institutions: cultural, social and ethical challenges
- International trade and investment
- Multilateral organisations and regional integration
- Exchange rates and the international monetary system
- Overview of strategy and the enterprise in international contexts
- Competitive strategy for international business
- Entry strategies, alliances and evolution
- International marketing and R&D strategy
- Global sourcing of production and services
- International dimensions of human resource management
- International project management
- Global digital management
Assessment Elements
- EsayAn essay for a course requires you to explore how management principles and practices are applied in diverse international settings. It focuses on analyzing the complexities of managing businesses, teams, and operations across borders, taking into account the influence of global factors such as cultural differences, economic conditions, political systems, and technological advancements.
- AttedanceAttendance
- ParticipationParticipation in a course refers to the active involvement of students in various academic activities during class sessions. It goes beyond simply attending the class; it involves engaging with the content, the instructor, and fellow students in meaningful ways. Effective participation often enhances learning, fosters collaboration, and contributes to a dynamic classroom environment.
- Group case analysisGroup case analysis involves students working together to analyze real-world business scenarios that illustrate the challenges and complexities of managing across borders. These cases focus on issues like cultural differences, international business strategy, global leadership, supply chain management, and corporate social responsibility in diverse markets. The objective is to apply theoretical frameworks and concepts from the course to understand how businesses operate globally and to propose practical solutions to the challenges identified in the case.
- Final ExamWritten final exam.
Interim Assessment
- 2024/2025 3rd module0.05 * Attedance + 0.05 * Attedance + 0.2 * Esay + 0.4 * Final Exam + 0.1 * Group case analysis + 0.1 * Group case analysis + 0.05 * Participation + 0.05 * Participation
Bibliography
Recommended Core Bibliography
- Folsom, R. H., Van Alstine, M. P., & Ramsey, M. D. (2020). International Business Transactions in a Nutshell, 11th: Vol. Eleventh edition. West Academic Publishing.
- Global business : management, Willcocks, L. P., 2021
- Global business : strategy in context, Willcocks, L. P., 2021
- Джиоева, А. А., Global Management across Global English : учебное пособие / А. А. Джиоева. — Москва : КноРус, 2023. — 311 с. — ISBN 978-5-406-10899-4. — URL: https://book.ru/book/947069 (дата обращения: 27.08.2024). — Текст : электронный.
Recommended Additional Bibliography
- Cote, C., Estrin, S., Meyer, K. E., & Shapiro, D. (2020). Covid-19 and the dynamics of distance in international business.
- Global business management foundations, Willcocks, L. P., 2016
- International management behavior : global and sustainable leadership, Lane, H. W., 2019