Магистратура
2024/2025
Современные подходы к выстраиванию политической коммуникации
Статус:
Курс обязательный (Политика. Экономика. Философия / Politics. Economics. Philosophy)
Направление:
41.04.04. Политология
Кто читает:
Департамент политики и управления
Где читается:
Факультет социальных наук
Когда читается:
2-й курс, 1, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Мясников Станислав Александрович
Прогр. обучения:
Политика. Экономика. Философия
Язык:
английский
Кредиты:
6
Контактные часы:
40
Course Syllabus
Abstract
The way how communications are built plays a pivotal role in public policy on the stage of its development and implementation. Newly emerging and traditional communication instruments allow to generate complex strategies for interaction between public and private sector political actors, as well as civil society. At the same moment the dynamism of economic and political life triggers actors to launch communication in public sphere in order to legitimize and justify decisions. Business, state and society are put into public sphere, so correct management of public communications becomes a reason for successfully and unsuccessfully implemented decisions and policies. In this course students will discover the instruments of modern GR communications; models of business, state and society relations; the most effective means to build a strong positioning of an issue brought to the public agenda and GR.
Learning Objectives
- To understand modern political communications methods
- To understand how to manage communication campaigns
- To understand how to analyze and manage public discourse
- To understand modern Russian GR methods
- To understand models of business and state cooperation
Expected Learning Outcomes
- Able to understand modern theories of communications
- Assesses public campaigns
- Assesses GR communications
- Analyzes discourse and narratives
Course Contents
- Political communications: modern approaches and classical theory
- Elections and political campaigns
- Debates practicum
- Models and practicies in Government Relations
- Forums and congress events as a mean for GR communications
- Corporate culture and positioning of the company
- TV instruments of state-business-society communication
- Political communications analysis
Interim Assessment
- 2024/2025 2nd module0.4 * Class activities + 0.3 * Final individual project + 0.3 * Group Project
Bibliography
Recommended Core Bibliography
- Analysing newspapers : an approach from critical discourse analysis, Richardson, J. E., 2007
- Analytic narratives, Bates, R. H., 1998
- Communication excellence: How to develop, manage and lead exceptional communications. (2017). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-48860-8
- Creating excellence : managing corporate culture, strategy, and change in the new age, Hickman, C. R., 1984
- E. Ermishina B., & Е. Ермишина Б. (2017). CORPORATE CULTURE AS FUNDAMENTAL FACTOR OF SUCCESSFUL ORGANIZATION DEVELOPMENT ; Корпоративная культура как основополагающий фактор успешного развития организации. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.5BEBFB87
- Flamholtz, E., & Randle, Y. (2011). Corporate Culture : The Ultimate Strategic Asset. Stanford, Calif: Stanford Business Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=367464
- Frye, T. M., & Iwasaki, I. (2011). Government directors and business–state relations in Russia. European Journal of Political Economy, (4), 642. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.eee.poleco.v27y2011i4p642.658
- Graham, A. (2012). From Business Cards to Business Relationships : Personal Branding and Profitable Networking Made Easy (Vol. 2nd ed). Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=449930
- Inter-state spillovers and lobbying : [на англ. яз.], Гуриев С., Яковлев Е., 2007
- Inter-state spillovers and lobbying = Межрегиональные экстерналии и группы интересов, [препринт] WP13/2007/16, SU - Higher School of Economics, Centre for advanced Studies & New Economics School, 48 p., Guriev, S., Yakovlev, E., Zhuravskaya, E., 2007
- Katz, E., Dayan, D., & Motyl, P. (1981). Communications in the 21st Century: In Defense of Media Events. Organizational Dynamics, 10(2), 68–80. https://doi.org/10.1016/0090-2616(81)90033-4
- Lobbying and advocacy : winning strategies, recommendations, resources, ethics and ongoing compliance for lobbyists and Washington advocates, Gelak, D. R., 2008
- Marketing technologies : corporate cultures and technological change, Simakova, E., 2013
- Ravi, B. K. (2018). Modern Media, Elections and Democracy. Sage Publications Pvt. Ltd.
- Ruth Page, & Bronwen Thomas. (2011). New Narratives : Stories and Storytelling in the Digital Age. University of Nebraska Press.
- Wolfgang Mühlberger, & Toni Alaranta. (2020). Political Narratives in the Middle East and North Africa : Conceptions of Order and Perceptions of Instability. Springer.
- Yanica Dimitrova. (2019). Corporate Culture Change Management. Economic Alternatives, (2), 296. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.nwe.eajour.y2019i2p296.312
Recommended Additional Bibliography
- A history of communications : media and society from the evolution of speech to the Internet, Poe, M. T., 2011
- Analyzing elections, Morton, R. B., 2006
- Stephen White. (2011). Elections Russian-Style. Europe-Asia Studies, (4), 531. https://doi.org/10.1080/09668136.2011.566423
- Walaski P. (2011). Risks and Crisis Communications: Methods and Messages. John Wiley & Sons Incorporated.
- Young, A. (2014). Brand Media Strategy : Integrated Communications Planning in the Digital Era (Vol. Second edition). New York: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=997448