2024/2025
Бизнес и менеджмент в глобальном контексте 2
Статус:
Майнор
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Course Syllabus
Abstract
An understanding of international business is essential for students in today's interdependent global world. This course will provide students with the knowledge, skills, and abilities to understand the global economic, political, cultural and social environment within which firms operate. It will examine the strategies and structures of international business and assess the special roles of an international business's various functions. It will also prepare students to formulate and execute strategies, plans, and tactics to succeed in international business ventures.In-class exercises, mini-projects as well as homework and case studies will demonstrate real-world applications of international business and management concepts.
Learning Objectives
- Explain how the economic, political/legal, financial environments, and global trends affect international business operations
- Prepare students to be able to understand cultural, ethical and social issues for international business and suggest policies of corporate social responsibility and sustainable business practices.
- Discuss how cultural and behavioral differences influence countries business practices, and how these differences can be addressed using appropriate strategies.
- Develop ability to assess international trade and investment, multilateral organisations and regional integration and the global financial system.
- Forming an understanding of how firms develop international business strategies, enter markets and alliances.
- Give insight through frameworks, studies and examples of how businesses manage marketing and research & development, organisational structure and architecture, sourcing and the supply chain, information systems and human resources globally, regionally and domestically.
- Prepare students to assess project and change management practices in an international context.
- Provide an introduction to the major emerging digital technologies, and how to manage these into operation and become digital businesses internationally.
- Overall, prepare students to work within international context to make judgements on strategizing and managing operations in the global.
Expected Learning Outcomes
- demonstrate knowledge of, and the ability to assess, core institutions of international business and how firms manage on the global stage
- assess regional, cultural and institutional differences in how business is conducted globally
- apply core understandings, frameworks and management principles to specific business contexts
- formulate choices and decisions in international business strategy and operations
- operate as an informed employee in an international firm.
- Form an understanding of how firms develop international business strategies, enter markets and alliances.
- Apply frameworks and explain how businesses manage marketing and research & development, organisational structure and architecture, sourcing and the supply chain, information systems and human resources globally, regionally and domestically.
- Assess project and change management practices in an international context
- Understand the major emerging digital technologies, and how to manage these into operation and become digital businesses internationally
Course Contents
- Entry strategies, alliances and evolution
- Organisation of international business
- Marketing and R&D
- Global sourcing of production and services
- Global information systems management
- International dimensions of human resources management
- International project and change management
- Moving to global digital business
Assessment Elements
- 3d module interim written assessment
- In-class and take-home written assignments, presentations, quizzes (3-4 modules)
- Attendance, class activity & participation in class discussions (3-4 modules)
- Exam (covering topics of the 3-4 modules)
Interim Assessment
- 2024/2025 4th module0.15 * 3d module interim written assessment + 0.1 * Attendance, class activity & participation in class discussions (3-4 modules) + 0.4 * Exam (covering topics of the 3-4 modules) + 0.35 * In-class and take-home written assignments, presentations, quizzes (3-4 modules)