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Course Syllabus

Master 2020/2021

Project Seminar "Design Thinking"

Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Category 'Best Course for New Knowledge and Skills'
Type: Compulsory course (Master in International Management)
Area of studies: Management
Delivered by: Department of Strategic and International Management
Where: Graduate School of Business
When: 1 year, 1, 2 module
Mode of studies: offline
Instructors: Pavel Voloshchuk
Master’s programme: Международный менеджмент
Language: English
ECTS credits: 3
Contact hours: 24

Course Syllabus

Full Syllabus

Abstract

Design thinking provides a consistent model and toolset for accomplishing great customer experience. We will go through most important methods (empathy, ideation, fast prototyping and testing), step-by-step creating innovative service or product. Ability to apply design thinking, service design, UX, customer experience design, etc. on a basic level is based on a few common tools and is highly demanded on the market, which makes this program essential for future product owners, designers and managers.
Learning Objectives

Learning Objectives

  • Key learning objective is the ability to apply design thinking tools to solve business problems in order to innovate towards new value propositions. Students will be able to instigate real service innovation projects in organization, leading and facilitating small project teams focused on individual service elements, or developing new value for entire service offering.
Expected Learning Outcomes

Expected Learning Outcomes

  • Understand key principles of design thinking implementation: radical collaboration, iterations, co-creation, etc.
  • Be able to run qualitive research through auto-ethnography, observation and interviews
  • Be able to analyze research data and syntheses customer insights
  • Be able to run ideation sessions
  • Be able to prototype products / services
  • Be able to test prototypes and make decisions about further creative iterations
Course Contents

Course Contents

  • Design thinking intro: principles, process
  • Prototyping: theory and practice
  • Ideation: brainstorming and idea sorting tools
  • Analysis and synthesis: theory and practice
  • Research tools and methods, research planning
  • User tests and further creative iterations
Assessment Elements

Assessment Elements

  • blocking Final test and project presentation
    Students get the project form on the first workshop
  • non-blocking Homework
    After topics 2-6 students have time to do their homework and put the results to the project form, which they get in the beginning of the course in .ppt.
  • non-blocking Activity points during each workshop + Interaction with a mentor
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.2 * Activity points during each workshop + Interaction with a mentor + 0.6 * Final test and project presentation + 0.2 * Homework
Bibliography

Bibliography

Recommended Core Bibliography

  • Brown, T. (2009). Change by design : how design thinking can transforms organizations and inspires innovation / Tim Brown with Barry Katz. New York: Harper Collins. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.308063775

Recommended Additional Bibliography

  • Design thinking : understand- improve- apply, , 2011
  • Design thinking for the greated good : innovation in the social sector, Liedtka, J., 2017