Master
2021/2022
New Media Programming and Reporting
Type:
Compulsory course (International News Production)
Area of studies:
Media Communications
Delivered by:
Institute of Media
When:
1 year, 3, 4 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Федорова Анна Петровна
Master’s programme:
International News Production
Language:
English
ECTS credits:
3
Contact hours:
48
Course Syllabus
Abstract
As viewers’ attention shifts towards smartphones and OTT consumption it is essential to know how to produce content designed specifically for new platforms. The course intends to give basic knowledge of producing content and its strategy for algorithmic social networks (i.e. Facebook, VK, Instagram etc.) as well as longer-form videos (Youtube episodes, video series etc.) Students will be given insights into contemporary social media newsroom workflow, creative management, video preproduction and postproduction techniques, audience analytics and content targeting.