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Course Syllabus

Bachelor 2022/2023

Introduction to Strategic Communications

Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type: Elective course (International Bachelor's Programme in World Politics)
Area of studies: Public Policy and Social Sciences
Delivered by: Faculty of World Economy and International Affairs
Where: Faculty of World Economy and International Affairs
When: 2 year, 1, 2 module
Mode of studies: offline
Open to: students of one campus
Instructors: Nicole Bodishteanu
Language: English
ECTS credits: 4
Contact hours: 42

Course Syllabus

Full Syllabus

Abstract

This is a course for students aiming to pursue International Affairs major. The course is designed to explore internationally recognized major theoretical concepts and applications of communication studies in subfields of Communication theory. Communication discipline borrows a lot of its theoretical base from psychology, sociology, anthropology, philosophy, critical theory, business management, economics, and linguistics. Hence, this course will address multidisciplinary theoretical issues related to the PR issues, echoing in a relationship development with stakeholders in organizational context. Coursework is designed to encourage students to give critical consideration to the place of theory within PR practice and to apply the theories on real case analysis.
Learning Objectives

Learning Objectives

  • To understand the essence of strategic communication as a practical discipline within the organisation; be aware of its functions, strategies and particular techniques.
  • To understand how communication theory and practice have been developed and strategic communication is practiced in different countries.
  • To identify, analyse, and discuss actual case studies in strategic communication.
Expected Learning Outcomes

Expected Learning Outcomes

  • Students know and are capable of using various communication strategies that are applicable in crisis situations.
  • Students know how to use the technology and offline communication methods to organise strategic communication.
  • Students know the methods and practices of the research that allows to build strategic communication.
  • Students know the steps of strategic communication cycle maintenance
  • Students understand the practice of communicating with media outlets
  • Students understand the role and place of strategic communication in the organisation
  • Students understand the role of intercultural context in the strategic communication.
Course Contents

Course Contents

  • Defining strategic communication
  • Strategic communication cycle
  • Research in strategic communication
  • Tools and means of strategic communication
  • Managing relations with media
  • Crisis communication
  • Global communications: practicing in intercultural context
Assessment Elements

Assessment Elements

  • non-blocking Socrative quizzes
  • non-blocking Seminars Activity
  • non-blocking Mini-presentation of communication strategy for a product/organisation/institution
  • non-blocking In-class development and presentation of a PR-campaign for a political candidate
  • non-blocking Development and presentation of a lobbying strategy
  • non-blocking Final crisis communication simulation activity
Interim Assessment

Interim Assessment

  • 2022/2023 2nd module
    0.15 * Seminars Activity + 0.1 * In-class development and presentation of a PR-campaign for a political candidate + 0.05 * Mini-presentation of communication strategy for a product/organisation/institution + 0.15 * Socrative quizzes + 0.25 * Development and presentation of a lobbying strategy + 0.3 * Final crisis communication simulation activity
Bibliography

Bibliography

Recommended Core Bibliography

  • Smith, Bruce Lannes, and Harold D. Lasswell. Propaganda, Communication and Public Opinion, Princeton University Press, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=4071105.
  • Smith, R. D. (2017). Strategic Planning for Public Relations (Vol. 5th edition). New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1520201

Recommended Additional Bibliography

  • Aronson, M., Amos, C., & Spetner, D. (2007). The Public Relations Writer’s Handbook : The Digital Age (Vol. 2nd ed). San Francisco, CA: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=199972
  • Caywood, C. L. (1997). The Handbook of Strategic Public Relations & Integrated Communications. New York: McGraw-Hill Professional. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=51946
  • Public Relations Cases : International Perspectives, edited by Danny Moss, et al., Routledge, 2010. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=557237.
  • Smith, R. D. (2013). Strategic planning for public relations. Routledge
  • Smith, Ronald D.. Strategic Planning for Public Relations, Routledge, 2017. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=4862851.

Authors

  • BODISHTYANU NIKOL -