Введение в стратегические коммуникации

Бакалавриат 2022/2023

Лучший по критерию «Полезность курса для Вашей будущей карьеры»

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»

Статус: Курс по выбору (Международная программа по мировой политике)

Направление: 41.03.06. Публичная политика и социальные науки

Кто читает: Факультет мировой экономики и мировой политики

Где читается: Факультет мировой экономики и мировой политики

Когда читается: 2-й курс, 1, 2 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Бодиштяну Николь Витальевна

Язык: английский

Кредиты: 4

Контактные часы: 42

Full Syllabus

Abstract

This is a course for students aiming to pursue International Affairs major. The course is designed to explore internationally recognized major theoretical concepts and applications of communication studies in subfields of Communication theory. Communication discipline borrows a lot of its theoretical base from psychology, sociology, anthropology, philosophy, critical theory, business management, economics, and linguistics. Hence, this course will address multidisciplinary theoretical issues related to the PR issues, echoing in a relationship development with stakeholders in organizational context. Coursework is designed to encourage students to give critical consideration to the place of theory within PR practice and to apply the theories on real case analysis.

Learning Objectives

To understand the essence of strategic communication as a practical discipline within the organisation; be aware of its functions, strategies and particular techniques.
To understand how communication theory and practice have been developed and strategic communication is practiced in different countries.
To identify, analyse, and discuss actual case studies in strategic communication.

Expected Learning Outcomes

Students know and are capable of using various communication strategies that are applicable in crisis situations.
Students know how to use the technology and offline communication methods to organise strategic communication.
Students know the methods and practices of the research that allows to build strategic communication.
Students know the steps of strategic communication cycle maintenance
Students understand the practice of communicating with media outlets
Students understand the role and place of strategic communication in the organisation
Students understand the role of intercultural context in the strategic communication.

Course Contents

Defining strategic communication
Strategic communication cycle
Research in strategic communication
Tools and means of strategic communication
Managing relations with media
Crisis communication
Global communications: practicing in intercultural context

Assessment Elements

Socrative quizzes
Seminars Activity
Mini-presentation of communication strategy for a product/organisation/institution
In-class development and presentation of a PR-campaign for a political candidate
Development and presentation of a lobbying strategy
Final crisis communication simulation activity

Interim Assessment

2022/2023 2nd module
0.15 * Seminars Activity + 0.1 * In-class development and presentation of a PR-campaign for a political candidate + 0.05 * Mini-presentation of communication strategy for a product/organisation/institution + 0.15 * Socrative quizzes + 0.25 * Development and presentation of a lobbying strategy + 0.3 * Final crisis communication simulation activity

Bibliography

Recommended Core Bibliography

Smith, Bruce Lannes, and Harold D. Lasswell. Propaganda, Communication and Public Opinion, Princeton University Press, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=4071105.
Smith, R. D. (2017). Strategic Planning for Public Relations (Vol. 5th edition). New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1520201

Recommended Additional Bibliography

Aronson, M., Amos, C., & Spetner, D. (2007). The Public Relations Writer’s Handbook : The Digital Age (Vol. 2nd ed). San Francisco, CA: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=199972
Caywood, C. L. (1997). The Handbook of Strategic Public Relations & Integrated Communications. New York: McGraw-Hill Professional. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=51946
Public Relations Cases : International Perspectives, edited by Danny Moss, et al., Routledge, 2010. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=557237.
Smith, R. D. (2013). Strategic planning for public relations. Routledge
Smith, Ronald D.. Strategic Planning for Public Relations, Routledge, 2017. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=4862851.

Course Syllabus