Master
2022/2023
Digital Transformation and New Business Models
Type:
Compulsory course (Master in International Management)
Area of studies:
Management
Delivered by:
Department of Business Informatics
Where:
Graduate School of Business
When:
1 year, 4 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Dmitry Pshichenko
Master’s programme:
Международный менеджмент
Language:
English
ECTS credits:
3
Contact hours:
24
Course Syllabus
Abstract
The goal of the program is to obtain theoretical knowledge and practical skills, as well as to improve the skills of students and prepare them for subsequent practical work on highly effective management, changing business processes through digital transformation.
The study of the discipline should ensure the improvement of managerial competencies, consisting of the ability to develop a roadmap for the digitalization of an enterprise (types of business), the formation of skills for introducing technological innovations, the development of tools for transforming the company's main business processes, taking into account modern challenges of the digital economy.
Learning Objectives
- • be able to put into practice the acquired knowledge about the main models of organization and functioning of the company's digital transformation system. Be able to describe and support a company's digital transformation project, develop your brand in all digital channels, evaluate the effectiveness of digital marketing, use digital sales channels, use digital technologies in the process of creating services, evaluate the profitability of digital products, apply digital skills for transformation, create a digital infrastructure for interactions.
- • have the skills necessary for a digital leader 4.0 (communication synergy, digital thinking skills, cognitive flexibility, implementation of change, teamwork, digital skills development).
- • master the technique of applying the main digital technologies for the transformation of business processes.
Expected Learning Outcomes
- differentiate various classes and types of information system developed and used in organisations, seen within an historical context
- discuss the importance of the process of managing the design and implementation of information systems on the effective value generated by their adoption
- evaluate alternative approaches to design organisational forms to pursue the effective implementation of information systems across the enterprise
Course Contents
- Trends in the modern digital economy and breakthrough digital transformation technologies.
- Managing people, processes and products in the process of digital transformation.
- Cybersecurity.
- End-to-End Technologies of the Digital Economy.
- Digital Marketing.
- Artificial Intelligence, Data Driven Culture.
- New values of the digital economy - a product approach to business.
- Assessing a company's readiness for digital transformation
- Development of a strategy for the digital transformation of the company»
- Corporate culture and leadership in a digital company.
- Project mechanisms for the implementation of strategies.
Bibliography
Recommended Core Bibliography
- David L. Rogers. (2016). The Digital Transformation Playbook : Rethink Your Business for the Digital Age. Columbia Business School Publishing.
- Peter Weill, & Stephanie Woerner. (2018). What’s Your Digital Business Model? : Six Questions to Help You Build the Next-Generation Enterprise. Harvard Business Review Press.
- Siebel, T. M. (2019). Digital Transformation : Survive and Thrive in an Era of Mass Extinction. New York: RosettaBooks. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2101976
Recommended Additional Bibliography
- Dubosson-Torbay, M., Osterwalder, A., & Pigneur, Y. (2002). E-Business Model Design, Classification, and Measurements. Thunderbird International Business Review, 44(1), 5–23. https://doi.org/10.1002/tie.1036
- Gupta, S. (2018). Driving Digital Strategy : A Guide to Reimagining Your Business. Boston, MA: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1797869
- Saldanha, T. (2019). Why Digital Transformations Fail : The Surprising Disciplines of How to Take Off and Stay Ahead. Berrett-Koehler Publishers.
- Westerman, G., McAfee, A., & Bonnet, D. (2014). Leading Digital : Turning Technology Into Business Transformation. Harvard Business Review Press.