Project seminar "Business practices in Product management"

Master 2022/2023

Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'

Type: Compulsory course (Business Development)

Area of studies: Management

Delivered by: Department of Venture Management (Nizhny Novgorod)

Where: Faculty of Management (Nizhny Novgorod)

When: 1 year, 3, 4 module

Mode of studies: offline

Open to: students of one campus

Instructors: Nadezhda Nikolaevna Butryumova, Карпухова Юлия Евгеньевна, Чудайкина Оксана Андреевна, Рогожин Кирилл Олегович, Ларина Ирина Николаевна

Master’s programme: Business Development

Language: English

ECTS credits: 9

Contact hours: 40

Full Syllabus Ask Question

Abstract

Project seminar "Business practices in Product management" will cover additional topics from the world of product management that are not covered in disciplines. In addition, within the framework of this key seminar, mentoring sessions will take place on the implementation of a practical project in the 1st year, excursions to enterprises, topical problems and modern product management technologies will be discussed.

Learning Objectives

Practice in a product team management, user experience research, UX/UI design

Expected Learning Outcomes

Able to design user-friendly and functional interfaces for websites, applications and programs
Analyze the experience in product management of different companies in dependence of industry
Able to manage a product team
Able to work in Jira
Able to conduct a user experience research
Able to use design thinking methodology in the new product development process

Course Contents

Excursions and organization of work under the project
Product team management
Work with the Jira
User experience research
UX/UI design
Design thinking

Assessment Elements

Program of user experience research
Report of a project results

Interim Assessment

2022/2023 4th module
0.3 * Program of user experience research + 0.7 * Report of a project results

Bibliography

Recommended Core Bibliography

Daniel Marco-Stefan Kleber. (2018). Design Thinking for Creating an Increased Value Proposition to Improve Customer Experience. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.B1673540
Kahn, K. B., & Product Development & Management Association. (2013). The PDMA Handbook of New Product Development (Vol. 3rd ed). Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=509556
Karr, A. (2015). UX research vs. UX design. https://doi.org/10.1145/2834964
Michael Lewrick, Patrick Link, & Larry Leifer. (2018). The Design Thinking Playbook : Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. Wiley.
Mudasir Khan. (2018). Virtual Team Management Challenges Mitigation Model: A Systematic Literature Review Protocol. University of Sindh Journal of Information and Communication Technology, (2), 88. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.8c4a3be47e48462cad6ba3b24117fdad
Niedziółka, T. (2018). User Experience Research and development of knowledge in the field of Human-Computer Interaction.
Project Management Institute. (2019). A Guide to the Project Management Body of Knowledge (PMBOK(R) Guide-Sixth Edition / Agile Practice Guide Bundle (HINDI). [N.p.]: Project Management Institute. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2240462
Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855
Turner, P. (2017). A Psychology of User Experience : Involvement, Affect and Aesthetics. Cham, Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1651402

Recommended Additional Bibliography

A., P., & Hairul. (2018). What Matters in Project Team Management? Polish Journal of Management Studies, 17(2), 211–221. https://doi.org/10.17512/pjms.2018.17.2.18
Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, & Hong Yi. (2021). ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. McGraw-Hill Education.
Pressman, A. (2019). Design Thinking : A Guide to Creative Problem Solving for Everyone. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1923524

Authors

BUTRYUMOVA NADEZHDA NIKOLAEVNA
Белохлебова Наталья Александровна

Course Syllabus