Магистратура 2022/2023

Проектный семинар "Управленческие практики в области Product management"

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»

Статус: Курс обязательный (Управление развитием компании)

Направление: 38.04.02. Менеджмент

Кто читает: Кафедра венчурного менеджмента (Нижний Новгород)

Где читается: Факультет менеджмента (Нижний Новгород)

Когда читается: 1-й курс, 3, 4 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Бутрюмова Надежда Николаевна, Карпухова Юлия Евгеньевна, Ларина Ирина Николаевна, Рогожин Кирилл Олегович, Чудайкина Оксана Андреевна

Прогр. обучения: Управление развитием компании

Язык: английский

Кредиты: 9

Контактные часы: 40

Course Syllabus

Abstract

Project seminar "Business practices in Product management" will cover additional topics from the world of product management that are not covered in disciplines. In addition, within the framework of this key seminar, mentoring sessions will take place on the implementation of a practical project in the 1st year, excursions to enterprises, topical problems and modern product management technologies will be discussed.

Learning Objectives

• Practice in a product team management, user experience research, UX/UI design

Expected Learning Outcomes

• Able to design user-friendly and functional interfaces for websites, applications and programs
• Analyze the experience in product management of different companies in dependence of industry
• Able to manage a product team
• Able to work in Jira
• Able to conduct a user experience research
• Able to use design thinking methodology in the new product development process

Course Contents

• Excursions and organization of work under the project
• Product team management
• Work with the Jira
• User experience research
• UX/UI design
• Design thinking

Assessment Elements

• Program of user experience research
• Report of a project results

Interim Assessment

• 2022/2023 4th module
  0.3 * Program of user experience research + 0.7 * Report of a project results

Bibliography

Recommended Core Bibliography

• Daniel Marco-Stefan Kleber. (2018). Design Thinking for Creating an Increased Value Proposition to Improve Customer Experience. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.B1673540
• Kahn, K. B., & Product Development & Management Association. (2013). The PDMA Handbook of New Product Development (Vol. 3rd ed). Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=509556
• Karr, A. (2015). UX research vs. UX design. https://doi.org/10.1145/2834964
• Michael Lewrick, Patrick Link, & Larry Leifer. (2018). The Design Thinking Playbook : Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. Wiley.
• Mudasir Khan. (2018). Virtual Team Management Challenges Mitigation Model: A Systematic Literature Review Protocol. University of Sindh Journal of Information and Communication Technology, (2), 88. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.8c4a3be47e48462cad6ba3b24117fdad
• Niedziółka, T. (2018). User Experience Research and development of knowledge in the field of Human-Computer Interaction.
• Project Management Institute. (2019). A Guide to the Project Management Body of Knowledge (PMBOK(R) Guide-Sixth Edition / Agile Practice Guide Bundle (HINDI). [N.p.]: Project Management Institute. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2240462
• Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855
• Turner, P. (2017). A Psychology of User Experience : Involvement, Affect and Aesthetics. Cham, Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1651402

Recommended Additional Bibliography

• A., P., & Hairul. (2018). What Matters in Project Team Management? Polish Journal of Management Studies, 17(2), 211–221. https://doi.org/10.17512/pjms.2018.17.2.18
• Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, & Hong Yi. (2021). ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. McGraw-Hill Education.
• Pressman, A. (2019). Design Thinking : A Guide to Creative Problem Solving for Everyone. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1923524

Authors

• BUTRYUMOVA NADEZHDA NIKOLAEVNA
• Белохлебова Наталья Александровна