Master
2023/2024
Multimodal discourse analysis
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Category 'Best Course for New Knowledge and Skills'
Type:
Elective course (Applied Linguistics and Text Analytics)
Area of studies:
Fundamental and Applied Linguistics
Delivered by:
School of Fundamental and Applied Linguistics
When:
2 year, 2, 3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Yulia V. Balakina
Master’s programme:
Прикладная лингвистика и текстовая аналитика
Language:
English
ECTS credits:
6
Contact hours:
24
Course Syllabus
Abstract
This practice-oriented course will introduce students to different methodological approaches to multimodal analysis of mass media texts. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on advertising, political and social media discourse, including data collection, processing, analysis and presentation. By the end of the course, students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
Learning Objectives
- By the end of the course, students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
Expected Learning Outcomes
- Students will master several techniques of multimodal text analysis.
- students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
Course Contents
- Multimodality
- Semiotic multimodal analysis
- Metaphor, metonymy, intertexuality
- Memes and Cartoons
- Multimodal critical discourse analysis
Interim Assessment
- 2023/2024 3rd module0.3 * Active participation + 0.4 * Active participation + 0.3 * Test
Bibliography
Recommended Core Bibliography
- Ledin, P. 1962, & Machin, D. 1966. (2019). Doing critical discourse studies with multimodality: From metafunctions to materiality. Critical Discourse Studies, 16(5), 497–513. https://doi.org/10.1080/17405904.2018.1468789
Recommended Additional Bibliography
- Interactions, Images and Texts : A Reader in Multimodality, edited by Sigrid Norris, and Carmen Daniela Maier, Walter de Gruyter GmbH, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1652210.
- Jewitt, C., Bezemer, J. J., & O’Halloran, K. L. (2016). Introducing Multimodality. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1204264
- Multimodal Studies : Exploring Issues and Domains, edited by Kay O'Halloran, and Bradley A. Smith, Routledge, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=728269.