Магистратура
2023/2024
Мультимодальный дискурс-анализ
Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс по выбору (Прикладная лингвистика и текстовая аналитика / Applied Linguistics and Text Analytics)
Направление:
45.04.03. Фундаментальная и прикладная лингвистика
Где читается:
Факультет гуманитарных наук (Нижний Новгород)
Когда читается:
2-й курс, 2, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Балакина Юлия Владимировна
Прогр. обучения:
Прикладная лингвистика и текстовая аналитика
Язык:
английский
Кредиты:
6
Контактные часы:
24
Course Syllabus
Abstract
This practice-oriented course will introduce students to different methodological approaches to multimodal analysis of mass media texts. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on advertising, political and social media discourse, including data collection, processing, analysis and presentation. By the end of the course, students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
Learning Objectives
- By the end of the course, students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
Expected Learning Outcomes
- Students will master several techniques of multimodal text analysis.
- students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
Course Contents
- Multimodality
- Semiotic multimodal analysis
- Metaphor, metonymy, intertexuality
- Memes and Cartoons
- Multimodal critical discourse analysis
Interim Assessment
- 2023/2024 3rd module0.3 * Active participation + 0.4 * Active participation + 0.3 * Test
Bibliography
Recommended Core Bibliography
- Ledin, P. 1962, & Machin, D. 1966. (2019). Doing critical discourse studies with multimodality: From metafunctions to materiality. Critical Discourse Studies, 16(5), 497–513. https://doi.org/10.1080/17405904.2018.1468789
Recommended Additional Bibliography
- Interactions, Images and Texts : A Reader in Multimodality, edited by Sigrid Norris, and Carmen Daniela Maier, Walter de Gruyter GmbH, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1652210.
- Jewitt, C., Bezemer, J. J., & O’Halloran, K. L. (2016). Introducing Multimodality. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1204264
- Multimodal Studies : Exploring Issues and Domains, edited by Kay O'Halloran, and Bradley A. Smith, Routledge, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=728269.