Bachelor 2024/2025

Project Seminar "SWOT analysis of a Company"

Type: Compulsory course (Digital Product Management)

Area of studies: Business Informatics

Delivered by: Department of Strategic and International Management

Where: Graduate School of Business

When: 2 year, 3 module

Mode of studies: offline

Open to: students of one campus

Instructors: Anna Veselova

Language: English

ECTS credits: 2

Course Syllabus

Abstract

The method of "SWOT-analysis" is one of the main tools of strategic analysis, which is widely used to determine the strategic directions for the development of companies of various forms of ownership and types of activities. Also, the "SWOT-analysis" method is applicable for the strategic analysis of individual brands, products, projects, etc. The project seminar "SWOT-analysis" is the first obligatory element of project activities within the curricula for students enrolled in undergraduate programs in the areas of 38.03.02 "Management" and 38.03.05 "Business Informatics". The seminar provides the necessary organizational and methodological support for the implementation of the course project.