Бакалавриат
2024/2025
Проектный семинар "SWOT-анализ компании"
Статус:
Курс обязательный (Управление цифровым продуктом)
Направление:
38.03.05. Бизнес-информатика
Где читается:
Высшая школа бизнеса
Когда читается:
2-й курс, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Веселова Анна Сергеевна
Язык:
английский
Кредиты:
2
Course Syllabus
Abstract
The method of "SWOT-analysis" is one of the main tools of strategic analysis, which is widely used to determine the strategic directions for the development of companies of various forms of ownership and types of activities. Also, the "SWOT-analysis" method is applicable for the strategic analysis of individual brands, products, projects, etc. The project seminar "SWOT-analysis" is the first obligatory element of project activities within the curricula for students enrolled in undergraduate programs in the areas of 38.03.02 "Management" and 38.03.05 "Business Informatics". The seminar provides the necessary organizational and methodological support for the implementation of the course project.
Learning Objectives
- The aim of the project seminar "SWOT-analysis" is to introduce students to a set of tools for conducting a strategic analysis of a company's activities, to train students to apply these tools to fulfil various sets of tasks, and help them to develop teamwork skills.
Expected Learning Outcomes
- to know the methodological foundations of primary and extended SWOT analysis and be able to apply the method as an analytical tool;
- be able to independently select, systematize and critically analyze primary and secondary information on management practices, as well as apply scientific literature on topical issues of modern management;
- be able to apply the tools of PESTEL-analysis, conduct Porter's five competitive forces analysis, identify a company's key success factors;
- be able to conduct a high-quality and consistent primary and extended SWOT analysis and develop recomendations for strategic development for companies of various forms of ownership;
- be able to organize teamwork, distribute responsibility, coordinate and control the work of team members;
- be able to publicly present and defend project results.
Course Contents
- Topic 1. Introduction to the project seminar "SWOT-analysis" - 4 ac. hours
- Topic 2. Analysis of the external macro environment of the company - 4 ac. hours
- Topic 3. Analysis of the external microenvironment of the company, identification of KSF- 4 ac. hours
- Topic 4. SWOT analysis as a tool for strategic analysis - 4 ac. hours
- Topic 5. Effective presentations - 4 ac. hours
Interim Assessment
- 2024/2025 3rd module0.4 * Exam + 0.1 * Group assignment 1 + 0.1 * Group assignment 2 + 0.1 * Group assignment 3 + 0.1 * Test 1 + 0.1 * Test 2 + 0.1 * Test 3
Bibliography
Recommended Core Bibliography
- Porter, M. E. (1998). Competitive Strategy : Techniques for Analyzing Industries and Competitors (Vol. [New ed.]). New York: Free Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1964532
Recommended Additional Bibliography
- Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137–145. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=3867673
- Porter, M. E. (1987). From competitive advantage to corporate strategy. Harvard Business Review, 65(3), 43. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=4126877
- Porter, M. E., Kramer, M. R., & Magretta, J. (2014). Strategy and Competition : The Porter Collection. Harvard Business Review Press.