2024/2025
Multimodal discourse analysis and frame analysis of media texts
Type:
Mago-Lego
Delivered by:
School of Fundamental and Applied Linguistics
When:
2, 3 module
Open to:
students of one campus
Instructors:
Yulia V. Balakina
Language:
English
ECTS credits:
6
Contact hours:
36
Course Syllabus
Abstract
This practice-oriented course will introduce students to different methodological approaches to analysis of mass media texts. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on advertising, political and social media discourse, including data collection, processing, analysis and presentation. The key tools discussed are frame analysis and multimodal critical discourse analysis. By the end of the course, students will be able to analyze media texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
Learning Objectives
- By the end of the course, students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
Expected Learning Outcomes
- Students will master several techniques of multimodal text analysis.
- students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
- Students will master the techniques of frame analysis
Interim Assessment
- 2024/2025 3rd module0.3 * Active participation + 0.3 * Active participation + 0.4 * Test
Bibliography
Recommended Core Bibliography
- A. Musolff, & J. Zinken. (2009). Metaphor and Discourse. Palgrave Macmillan.
- Dyachuk, N. (2017). Frame Analysis of Political Texts.
- Fludernik, M. (2011). Beyond Cognitive Metaphor Theory : Perspectives on Literary Metaphor. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=375258
- Keeney, H., & Keeney, B. (2012). Recursive Frame Analysis:Reflections on the Development of a Qualitative Research Method.
- Kövecses, Z., & Benczes, R. (2010). Metaphor : A Practical Introduction (Vol. 2nd ed). Oxford: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=311725
Recommended Additional Bibliography
- Jewitt, C., Bezemer, J. J., & O’Halloran, K. L. (2016). Introducing Multimodality. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1204264