2024/2025
Мультимодальный дискурс-анализ и фрейм анализ медиа текстов
Статус:
Маго-лего
Когда читается:
2, 3 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Балакина Юлия Владимировна
Язык:
английский
Кредиты:
6
Контактные часы:
36
Course Syllabus
Abstract
This practice-oriented course will introduce students to different methodological approaches to analysis of mass media texts. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on advertising, political and social media discourse, including data collection, processing, analysis and presentation. The key tools discussed are frame analysis and multimodal critical discourse analysis. By the end of the course, students will be able to analyze media texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).