2024/2025

Marketing

Type: Mago-Lego

Delivered by: Department of Marketing (Nizhny Novgorod)

When: 3 module

Open to: students of all HSE University campuses

Language: English

ECTS credits: 3

Contact hours: 20

Course Syllabus

Abstract

Students will learn basic concepts of marketing. During the course sduddents will understand how to conduct market research, develop a marketing plan, segment the market and select target audiences, properly promote a product, including on the Internet. The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan.