2024/2025

Маркетинг

Статус: Маго-лего

Кто читает: Кафедра маркетинга (Нижний Новгород)

Когда читается: 3 модуль

Охват аудитории: для всех кампусов НИУ ВШЭ

Язык: английский

Кредиты: 3

Контактные часы: 20

Course Syllabus

Abstract

Students will learn basic concepts of marketing. During the course sduddents will understand how to conduct market research, develop a marketing plan, segment the market and select target audiences, properly promote a product, including on the Internet. The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan.