Bachelor
2024/2025
Sustainable Development and Corporate ESG Practices
Type:
Compulsory course (Business Informatics)
Area of studies:
Business Informatics
Delivered by:
Department of Strategic and International Management
Where:
Graduate School of Business
When:
3 year, 3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Tom Rawlins
Language:
English
ECTS credits:
3
Contact hours:
30
Course Syllabus
Abstract
Sustainable development is the development of society in which the satisfaction of the needs of the present generation does not undermine the possibility of meeting the needs of future generations. The UN gives sustainable development a simple definition: “development without destruction”. Sustainability and ESG are the growing trends of the last five years in business and society. Recently, this agenda has become an absolute focus for most marketers, moving from the category of discussions and experiments to the plane of real communications and strategies. Interest in the agenda is confirmed by the growth of advertising budgets for environmental and social campaigns, the increase in the number of applications and relevant nominations at industrial marketing and advertising festivals, the emergence of new specialized conferences and workshops, as well as the dynamics of queries on the topic in search engines.