Бакалавриат
2024/2025
Устойчивое развитие и ESG практики компаний
Статус:
Курс обязательный (Бизнес-информатика)
Направление:
38.03.05. Бизнес-информатика
Где читается:
Высшая школа бизнеса
Когда читается:
3-й курс, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
30
Course Syllabus
Abstract
Sustainable development is the development of society in which the satisfaction of the needs of the present generation does not undermine the possibility of meeting the needs of future generations. The UN gives sustainable development a simple definition: “development without destruction”. Sustainability and ESG are the growing trends of the last five years in business and society. Recently, this agenda has become an absolute focus for most marketers, moving from the category of discussions and experiments to the plane of real communications and strategies. Interest in the agenda is confirmed by the growth of advertising budgets for environmental and social campaigns, the increase in the number of applications and relevant nominations at industrial marketing and advertising festivals, the emergence of new specialized conferences and workshops, as well as the dynamics of queries on the topic in search engines.