Bachelor 2024/2025

Strategic Management

Type: Compulsory course (International Business)

Delivered by: Department of Strategic and International Management

When: 3 year, 3 module

Open to: students of one campus

Instructors: Dmitrii Knatko

Language: English

Course Syllabus

Abstract

The Strategic Management course is designed to provide students with the foundational knowledge and practical skills required to analyze and formulate business strategies in a competitive global environment. Drawing on the principles of comprehensive approach to strategy, the course integrates theoretical frameworks with real-world applications, enabling students to address complex challenges in organizational management.

Learning Objectives

• Mastering a comprehensive understanding of the content of strategic management, methods for strategy formulation, the essence of strategies, and their implementation to address organizational challenges. Developing skills in strategic analysis, decision-making, and strategy implementation in the context of a dynamically changing global digital economy, while considering the impact of sustainability issues on business goals and strategies. Building and applying skills for analyzing the external and internal environment of a company and identifying strategic development alternatives.

Expected Learning Outcomes

• Identify the comprehensive nature of goal setting in business and its connection to stakeholder influence.
• Apply tools for stakeholder analysis, such as the power-interest grid.
• Formulate business goals using frameworks like SMART, OKR, and KPI.
• Evaluate the role of mission, vision, and strategic alignment in business goal setting.
• Identify the concepts of resources, capabilities, and dynamic capabilities within a firm.
• Use resource-based and value chain analysis tools to evaluate a firm's internal strengths and weaknesses.
• Apply SWOT analysis to integrate insights from internal and external analyses.
• Examine competitive advantages derived from resource allocation and capability development.
• Explain and compare different competitive strategies, such as Porter’s generic strategies and hybrid strategies.
• Analyze the impact of business life cycle stages on strategic decisions.
• Evaluate the role of business models in formulating effective competitive strategies, including digital and platform-based models.
• Define the characteristics of corporate strategy, including vertical integration, diversification, and portfolio management.
• Аnalyze corporate-level strategic decisions, such as horizontal integration and geographic expansion.
• Apply tools for portfolio analysis and assess the coordination of business units.
• Evaluate strategies for achieving coherence and alignment across the corporation.
• Identify common challenges and pitfalls in strategy implementation.
• Develop processes for organizational change and adaptation to support strategic goals.
• Evaluate the role of leadership and organizational culture in successful strategy implementation.
• Design strategies for managing resistance to change and fostering alignment.

Course Contents

• Introduction to Strategic Management
• Strategic Goal Setting
• Strategic Analysis: The External Environment of Modern Organizations
• Strategic Analysis: The Internal Environment of a Firm
• Business-Level Strategies
• Corporate-Level Strategies
• Organizational Transformation for Strategy Implementation

Assessment Elements

• Case study
• Exam
• Group project
• Tests
  Can be organized at any moment of lectures or seminars

Interim Assessment

• 2024/2025 3rd module
  0.15 * Case study + 0.4 * Exam + 0.3 * Group project + 0.15 * Tests

Bibliography

Recommended Core Bibliography

• Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2017). Exploring Strategy (Vol. Eleventh edition). Harlow, England: Pearson Education. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1454974
• Strategic management : theory & cases : an integrated approach, Hill, C. W. L., 2024
• Ulrich Pidun. (2019). Corporate Strategy. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.658.25426.1

Recommended Additional Bibliography

• 9780300252064 - Jeremy Black - Military Strategy : A Global History - 2020 - Yale University Press - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2365726 - nlebk - 2365726
• Grant, R. M. (2016). Contemporary Strategy Analysis (Vol. Text, Ninth edition). Chichester: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1639480
• Knight, E., Daymond, J., & Paroutis, S. (2020). Design-Led Strategy: How To Bring Design Thinking Into The Art of Strategic Management. California Management Review, 62(2), 30–52. https://doi.org/10.1177/0008125619897594
• Mebert, A., & Lowe, S. (2017). Blue Ocean Strategy : How to Create Uncontested Market Space (Vol. First edition). London: Macat Library. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1552203
• Sun Tzu. (2019). The Art of War: The Strategy of Sun Tzu. [N.p.]: Athenaeum Classics. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2190905

Authors

• KNATKO Dmitrii Mikhailovich