Бакалавриат
2024/2025
Стратегический менеджмент
Статус:
Курс обязательный (Международный бизнес)
Когда читается:
3-й курс, 3 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Кнатько Дмитрий Михайлович
Язык:
английский
Course Syllabus
Abstract
"The 'Strategic Management' course is designed to prepare future leaders for the digital economy. The course combines fundamental strategic concepts (industry analysis, the resource-based view, and the theory of competitive advantage) with contemporary topics, such as managing platform business models, building ecosystems, sustainable development (ESG) strategies, and decision-making under conditions of high uncertainty. A key feature of the course is the use of the case study method: over 50% of contact time is devoted to analyzing real-world management situations through academic case studies. This enables students to go beyond merely memorizing theory and develop skills in critical thinking, strategic diagnosis, and the justification of management decisions.
Learning Objectives
- The primary objective of the course is to develop the competencies of a strategic leader capable of: (1) critically selecting analytical tools to diagnose the state of a business under conditions of high uncertainty; (2) designing adaptive business models that ensure the organization's long-term resilience; and (3) ensuring ethical leadership and the creation of Shared Value in a global digital environment
Expected Learning Outcomes
- Identify the comprehensive nature of goal setting in business and its connection to stakeholder influence.
- Apply tools for stakeholder analysis, such as the power-interest grid.
- Formulate business goals using frameworks like SMART, OKR, and KPI.
- Evaluate the role of mission, vision, and strategic alignment in business goal setting.
- Identify the concepts of resources, capabilities, and dynamic capabilities within a firm.
- Use resource-based and value chain analysis tools to evaluate a firm's internal strengths and weaknesses.
- Apply SWOT analysis to integrate insights from internal and external analyses.
- Examine competitive advantages derived from resource allocation and capability development.
- Explain and compare different competitive strategies, such as Porter’s generic strategies and hybrid strategies.
- Analyze the impact of business life cycle stages on strategic decisions.
- Evaluate the role of business models in formulating effective competitive strategies, including digital and platform-based models.
- Define the characteristics of corporate strategy, including vertical integration, diversification, and portfolio management.
- Аnalyze corporate-level strategic decisions, such as horizontal integration and geographic expansion.
- Apply tools for portfolio analysis and assess the coordination of business units.
- Evaluate strategies for achieving coherence and alignment across the corporation.
- Identify common challenges and pitfalls in strategy implementation.
- Develop processes for organizational change and adaptation to support strategic goals.
- Evaluate the role of leadership and organizational culture in successful strategy implementation.
- Design strategies for managing resistance to change and fostering alignment.
Course Contents
- Introduction to Strategic Management
- Strategic Goal Setting
- Strategic Analysis: The External Environment of Modern Organizations
- Strategic Analysis: The Internal Environment of a Firm
- Business-Level Strategies
- Corporate-Level Strategies
- Organizational Transformation for Strategy Implementation
Assessment Elements
- Case study
- Exam
- Group project
- TestsCan be organized at any moment of lectures or seminars
Interim Assessment
- 2024/2025 3rd module0.15 * Case study + 0.4 * Exam + 0.3 * Group project + 0.15 * Tests
Bibliography
Recommended Core Bibliography
- Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2017). Exploring Strategy (Vol. Eleventh edition). Harlow, England: Pearson Education. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1454974
- Strategic management : theory & cases : an integrated approach, Hill, C. W. L., 2024
- Ulrich Pidun. (2019). Corporate Strategy. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.658.25426.1
Recommended Additional Bibliography
- 9780300252064 - Jeremy Black - Military Strategy : A Global History - 2020 - Yale University Press - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2365726 - nlebk - 2365726
- Grant, R. M. (2016). Contemporary Strategy Analysis (Vol. Text, Ninth edition). Chichester: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1639480
- Knight, E., Daymond, J., & Paroutis, S. (2020). Design-Led Strategy: How To Bring Design Thinking Into The Art of Strategic Management. California Management Review, 62(2), 30–52. https://doi.org/10.1177/0008125619897594
- Mebert, A., & Lowe, S. (2017). Blue Ocean Strategy : How to Create Uncontested Market Space (Vol. First edition). London: Macat Library. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1552203
- Sun Tzu. (2019). The Art of War: The Strategy of Sun Tzu. [N.p.]: Athenaeum Classics. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2190905