Elena Panteleeva
- Associate Professor: Graduate School of Business / Department of Marketing
- Elena Panteleeva has been at HSE University since 1994.
Education and Degrees
HSE University
HSE University
Tsiolkovskiy Moscow Aviation Institute of Technology
Tsiolkovskiy Moscow State Aviation Institute of Technology
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Internal Marketing, Customer-centic company, Corporate branding, Customer experience management, Customer satisfaction and loyalty
Awards and Accomplishments
Best Teacher — 2014
Best Academic Supervisor in the category ‘Student Recruitment’ — 2023
Courses (2024/2025)
- Branding (Bachelor’s programme; Graduate School of Business; 3 year, 4 module)Eng
- Customer Experience Management (Mago-Lego; 2 module)Rus
- Customer Experience Management (Master’s programme; Graduate School of Business field of study Management, field of study Management; 2 year, 2 module)Rus
- Omnichannel Customer Experience Management (Mago-Lego; 3 module)Rus
- Omnichannel Customer Experience Management (Master’s programme; Graduate School of Business; 1 year, 3 module)Rus
- Project Seminar "Entrepreneurship Marketing" (Master’s programme; Graduate School of Business; 1 year, 2-4 module)Rus
- Research Seminar "Thesis Preparation Skills" (Master’s programme; Graduate School of Business field of study Management, field of study Management; 2 year, 1-4 module)Rus
- Past Courses
Courses (2023/2024)
- Customer Development and Customer Experience Management (Master’s programme; Graduate School of Business; 2 year, 1 module)Rus
- Customer Development and Customer Experience Management (Mago-Lego; 1 module)Rus
- Customer Experience Management in Real Business (Mago-Lego; 2, 3 module)Eng
- Customer Experience Management in Real Business (Master’s programme; Graduate School of Business field of study Management, field of study Management; 2 year, 2, 3 module)Eng
- Mentor's Seminar (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus
- Mentor's Seminar (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
- Omnichannel Customer Experience Management (Mago-Lego; 3 module)Eng
- Omnichannel Customer Experience Management (Master’s programme; Graduate School of Business; 1 year, 3 module)Eng
- Project Seminar "Entrepreneurship Marketing" (Master’s programme; Graduate School of Business; 1 year, 2-4 module)Rus
Courses (2022/2023)
- Customer Development and Customer Experience Management (Mago-Lego; 1, 2 module)Rus
- Customer Development and Customer Experience Management (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
- Customer Experience Management in Real Business (Mago-Lego; 1, 2 module)Eng
- Customer Experience Management in Real Business (Master’s programme; Graduate School of Business field of study Management, field of study Management; 2 year, 1, 2 module)Eng
- Mentor's Seminar (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
- Mentor's Seminar (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus
- Omnichannel Customer Experience Management (Mago-Lego; 3 module)Eng
- Omnichannel Customer Experience Management (Master’s programme; Graduate School of Business; 1 year, 3 module)Eng
- Project Seminar "Purpose-driven Business" (Master’s programme; Graduate School of Business; 1 year, 2-4 module)Rus
- Research Seminar "Research Project in Marketing" (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus
Courses (2021/2022)
- Customer Centricity and Customer Experience Management Practices (Master’s programme; Graduate School of Business field of study Management, field of study Management; 2 year, 1, 2 module)Eng
- Customer Experience Management (Bachelor’s programme; Graduate School of Business; 4 year, 1 module)Eng
- Mentor's Seminar (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
- Omnichannel Customer Experience Management (Master’s programme; Graduate School of Business; 1 year, 3 module)Eng
- Project Seminar "Marketing Project" (Master’s programme; Graduate School of Business; 1 year, 2-4 module)Rus
- Research Seminar "Problems of Research in the Field of Hospitality and Tourism" (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus
- Research Seminar "Research Project in Marketing" (Master’s programme; Graduate School of Business; 2 year, 2-4 module)Rus
Courses (2020/2021)
- Customer Experience Management (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
- Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Marketing Management in Retailing. Customer Behavior and Customer Experience Management (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
- Research Seminar "Consulting Project in Retailing" (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
- Research Seminar "Modern Trends in Retailing" (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
- Research Seminar "Problems of Research in the Field of Hospitality and Tourism" (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus
- Research Seminar "Stages of Preparation of the Final Qualification Work" (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus
Employment history
ACADEMIC EXPERIENCE
January 2012 - present – Associate Professor, Business and Management Faculty, Marketing of Firm Department, National Research University “Higher School of Economics” (NRU HSE), Moscow, Russian Federation
September 2009 - December 2011 – Senior Lecturer, School of Management, Marketing Department, NRU HSE, Moscow, Russian Federation
February 2008 - now - Lecturer, Institute of Professional Retraining, NRU HSE, Moscow, Russian Federation
September 2003 – January 2008 - Senior Lecturer, School of Management, Marketing Department, NRU HSE, Moscow, Russian Federation
September 1997 – August 2003 - Lecturer, School of Economics, Department of International Economic Relations, HSE, Moscow, Russian Federation
BUSINESS EXPERIENCE
March 2008 – now – Consultant in Marketing and Branding, Zoloto group, Moscow, Russian Federation
March 2000 - November 2002 – Marketing consultant, Unicon group, Moscow, Russian Federation
Continuing Education
- 1998 - Erasmus University, the Netherlands
- 2000 - IEDC - Bled School of Management, Slovenia
- 2000 - IESE, University of Navarra, Spain
- 2002 - Hanyang University, South Korea
- 2003 - London School of Economics and Political Science, UK
Professional Interests
- Internal marketing
- Building a customer-oriented company
- Brand management
- International marketing
Courses
- Co-creation Marketing - Master's level, Faculty of Management; Programme: Marketing; Speciality: Marketing for Firms; 1st year; Block 3
HSE Staff Members Receive University Medals and Notes of Acknowledgement
On October 22, some university staff members were awarded HSE medals and notes of acknowledgement from the Rector.
Business and Management Faculty Team win Jaguar Game Changer Case Competition
619 HSE students entered the Jaguar Game Changer Business case competition. It is the first event of this kind organised as part of HSE’s cooperation with Jaguar Land Rover.
37%
of customers, when choosing an online store, first and foremost pay attention to the fact that the price of goods there is lower than that charged by competitors.