Andrei Starkov
- Associate Professor: HSE Graduate School of Business / Department of Marketing
- Programme Academic Supervisor: B2C Business Management: Technology and Innovation
- Andrei Starkov has been at HSE University since 2021.
Education
University of Cambridge
St Petersburg State University
St Petersburg State University
Continuing education / Professional retraining / Internships / Study abroad experience
- Master of Business Administration (MBA) • University of Cambridge/Judge Business School – Cambridge, UK (2019)
- International Exchange Program • Corvinus University – Budapest, Hungary (2005)
Awards and Accomplishments
- Best Teacher — 2021–2025
- Best Academic Supervisor in the category ‘Programme Teaching and Learning Quality’ — 2025
- Best Academic Supervisor in the category ‘Student Recruitment’ — 2025
- Best Academic Supervisor in the category ‘Student Satisfaction with Degree Programme Quality’ — 2025
Courses (2025/2026)
- Consumer Marketing (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1, 2 module)Rus
- Consumer Marketing (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
- Innovative Business Models (Mago-Lego; HSE Graduate School of Business; 1 module)Eng
- Innovative Business Models (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Eng
- Introduction to Marketing Management (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
- Introduction to Marketing Management (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1, 2 module)Rus
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Eng
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 2 year, 3, 4 module)Eng
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 2 semester)Rus
- Mentor Seminar 'Retail Management' (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1-3 module)Rus
- Mentor's Seminar (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1-3 module)Rus
- Past Courses
Courses (2024/2025)
- Branding (Bachelor’s programme; HSE Graduate School of Business field of study Management; 3 year, 4 module)Rus
- Innovative Business Models (Mago-Lego; 1 module)Eng
- Innovative Business Models (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Eng
- Introduction to Marketing Management (Mago-Lego; 1 module)Rus
- Introduction to Marketing Management (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1 module)Rus
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 2 year, 1, 2 module)Eng
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
- Marketing (Bachelor field of study Management; 1 year, 2 semester)Rus
Courses (2023/2024)
- E-Commerce Skills (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 3 module)Rus
- Innovative Business Models (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Eng
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 2 year, 1, 2 module)Eng
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 2 semester)Rus
- Tactical Tools of Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 2 module)Eng
Courses (2022/2023)
- Innovative Business Models (Bachelor’s programme; Faculty of Management field of study Management; 4 year, 1 module)Eng
- Innovative Business Models (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Eng
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3 module)Rus
- Tactical Tools of Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 2 module)Eng
Courses (2021/2022)
- Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
- Project Seminar "Marketing Planning" (Bachelor’s programme; HSE Graduate School of Business field of study Management; 2 year, 3 module)Rus
- Tactical Tools of Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 1, 2 module)Eng
Employment history
Interabang – Moscow, Russia
Consultant (2020 - now)
Skyscape – London, UK
Marketing Manager (2019)
Crocs Europe BV – London, UK
Marketing Manager, UK&Ireland (2015 — 2018)
Led all marketing in retail and wholesale channels, managed agencies (digital, PR, media, and social media). Executed global and regional digital campaigns achieving a Tier 1 market status in the EMEA region.
Crocs CIS – Moscow, Russia
Head of Marketing, Russia&CIS countries (2013 — 2015)
Responsible for market strategy development, adaptation, and execution and brand equity maintenance (brand guidelines and assets creation, marketing plans, in-house developed campaigns) for CIS region across retail, wholesale and e-commerce channels.
Marketing Manager, Russia (2012 — 2013)
Responsible for all marketing activities in Russia in all distribution channels with a focus on aligning the brand positioning and brand presence in the country with the global brand strategy.
L'Oréal – Moscow, Russia
DTP Program, Lancôme (2010 — 2011)
X5 and HSE Graduate School of Business to Support Talented Students
X5 Group has increased the number of student grants available for applicants to the HSE Graduate School of Business. Twenty-five talented candidates will receive partial tuition coverage for the master’s program “B2C Business Management: Technologн and Innovation” (formerly Retail Management). Applications for the grants open on June 20.
X5 Group and HSE Graduate School of Business Launch Revamped Master's Programme
X5 Group and the HSE Graduate School of Business are relaunching their joint master's programme. Formerly known as the ‘Master's Programme in Retail Management,’ it has been renamed 'B2C Business Management: Technology and Innovation,' with a completely revised curriculum. Students will now focus on customer experience, emerging technologies, and management innovations—highly relevant competencies in today's business landscape.