Sergey Gennadyevich Davydov
- Associate Professor: Faculty of Social Sciences / School of Sociology
- Analyst: International Laboratory for Applied Network Research
- Sergey Gennadyevich Davydov has been at HSE University since 2009.
Education, Degrees and Academic Titles
Moscow State Social University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Awards and Accomplishments
Best Teacher — 2021
Courses (2024/2025)
- Audience and Public Opinion Studies (Minor; Faculty of Social Sciences)Rus
- Comprehensive Social Studies of Media and Communications (Minor; Faculty of Social Sciences)Rus
- Digital Communications: Research Concepts, Approaches, Tools (Postgraduate course; 1 year, 2 semester)Rus
- Formats of Publication Social Research Results (Minor; Faculty of Social Sciences)Rus
- Research Seminar "Methodology and Methods of Media Research" (Master’s programme; Faculty of Creative Industries field of study Media Communications; 1 year, 1-4 module)Rus
- Research Seminar "Methodology and Methods of Media Research" (Master’s programme; Faculty of Creative Industries field of study Media Communications; 1 year, 1-4 module)Rus
- Sociological Analysis of Digital Media and Communications (Master’s programme; Faculty of Social Sciences field of study Sociology; 2 year, 2 module)Rus
- Sociological Analysis of Digital Media and Communications (Mago-Lego; 2 module)Rus
- Sociological analysis of media texts (Minor; Faculty of Social Sciences)Rus
- Past Courses
Courses (2023/2024)
- Audience and Public Opinion Studies (Minor; Faculty of Social Sciences; 3, 4 module)Rus
- Comprehensive Social Studies of Media and Communications (Minor; Faculty of Social Sciences; 1, 2 module)Rus
- Contemporary Russian Politics (Minor; Faculty of Social Sciences; 1, 2 module)Rus
- Internet in the Post-Soviet Area (Mago-Lego; 1, 2 module)Eng
- New Media and Digital Culture (Master’s programme; Faculty of Social Sciences field of study Sociology, field of study Sociology; 1 year, 4 module)Rus
- New Media and Digital Culture (Master’s programme; Faculty of Social Sciences field of study Sociology, field of study Sociology; 2 year, 2 module)Rus
- New Media and Digital Culture (Mago-Lego; 4 module)Rus
- Research Seminar (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 2, 3 module)Eng
- Sociological Analysis of Digital Media and Communications (Master’s programme; Faculty of Social Sciences field of study Sociology; 2 year, 2 module)Rus
- Sociological Analysis of Digital Media and Communications (Mago-Lego; 2 module)Rus
- Sociological analysis of media texts (Minor; Faculty of Social Sciences; 1, 2 module)Rus
Courses (2022/2023)
- Audience and Public Opinion Studies (Minor; Faculty of Social Sciences; 3, 4 module)Rus
- Contemporary Russian Politics (Minor; Faculty of Social Sciences; 1, 2 module)Rus
- Digital Economics (Mago-Lego; 3, 4 module)Rus
- Internet in the Post-Soviet Area (Mago-Lego; 1, 2 module)Eng
- Internet in the Post-Soviet Area (Master’s programme; Faculty of Social Sciences field of study Political Science; 2 year, 1, 2 module)Eng
- Media Sociology (Mago-Lego; 1 module)Rus
- Media Sociology (Master’s programme; Faculty of Creative Industries field of study Advertising and Public Relations; 1 year, 3 module)Rus
- Media Sociology (Mago-Lego; 3 module)Rus
- Media Sociology (Master’s programme; Faculty of Creative Industries field of study Advertising and Public Relations; 2 year, 1 module)Rus
- New Media and Digital Culture (Master’s programme; Faculty of Social Sciences field of study Sociology, field of study Sociology; 1 year, 4 module)Rus
- New Media and Digital Culture (Master’s programme; Faculty of Social Sciences field of study Sociology; 2 year, 2 module)Rus
- Research Seminar (Master’s programme; Faculty of Creative Industries field of study Media Communications; 2 year, 1-3 module)Rus
- Research Seminar "Methodology and Methods of Media Research" (Master’s programme; Faculty of Creative Industries field of study Media Communications; 1 year, 1-4 module)Rus
- Sociological analysis of media texts (Minor; Faculty of Social Sciences; 1, 2 module)Rus
- The Basics of Media Consulting (Mago-Lego; 2 module)Rus
Courses (2021/2022)
- Internet in the Post-Soviet Area (Master’s programme; Faculty of Social Sciences field of study Political Science, field of study Political Science; 2 year, 1, 2 module)Eng
- New Media and Digital Culture (Master’s programme; Faculty of Social Sciences field of study Sociology; 2 year, 2 module)Rus
- New Media and Digital Culture (Master’s programme; Faculty of Social Sciences field of study Sociology; 1 year, 4 module)Rus
- Project Seminar (Master’s programme; Faculty of Creative Industries field of study Media Communications; 1 year, 1-4 module)Eng
- Project Seminar (Master’s programme; Faculty of Creative Industries field of study Media Communications; 1 year, 1, 4 module)Rus
Courses (2020/2021)
- Analysis of Media Markets and Media Organizations (Minor; Faculty of Creative Industries; 1, 2 module)Rus
- Audience Analysis (Minor; Faculty of Creative Industries; 3, 4 module)Rus
- Digital Economics (Master’s programme; Faculty of Creative Industries field of study Media Communications; 2 year, 2 module)Rus
- Digital Economics (Mago-Lego; 3, 4 module)Rus
- Methods of Research of Media Texts (Minor; Faculty of Creative Industries; 1, 2 module)Rus
- New Media and Digital Culture (Master’s programme; Faculty of Social Sciences field of study Sociology; 1 year, 4 module)Rus
- New Trends in Media Studies (Minor; Faculty of Creative Industries; 3, 4 module)Rus
- Project Seminar (Master’s programme; Faculty of Creative Industries field of study Media Communications; 1 year, 1, 4 module)Rus
- Research Seminar (Master’s programme; Faculty of Creative Industries field of study Media Communications; 2 year, 1-3 module)Rus
- Research of the Media Audience (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 1 module)Rus
Conferences
- 2025
«Цифровое будущее: искусственный интеллект, «искренние коммуникации» и синтетические медиа в рамках проекта «Пространство соучастия» (Москва). Presentation: Оценка угроз распространения дипфейкови возможных методов борьбы с ними: результаты экспертного опроса
- 2024
Круглый стол Национальной ассоциации масс-медиа исследователей (НАММИ) «Искусственный интеллект и Big Data в теоретическом поле медиаисследований» (Москва). Presentation: Дипфейки как социальная проблема: угрозы и решения
Научная конференция "Cоциология: вчера, сегодня, завтра". К 50-летию журнала «Социологические исследования» (Москва). Presentation: Динамика российской аудитории социальных медиа в 2022-2023 гг.
Всероссийская научно-практическая конференция, посвящённая 85-летию со дня рождения А.В. Тихонова «Эффективное управление: новые возможности и потенциальные угрозы» (Москва). Presentation: Дипфейки как угроза: социологический анализ
XIV Международная научно-практическая конференция НАММИ "Актуальные проблемы медиаисследований - 2024" (Москва). Presentation: Особенности восприятия персонажей мультсериала «Смешарики» молодежной аудиторией
- 2023
7th European Conference on Social Networks EUSN 2023 (Любляна). Presentation: Understanding Media Profession: A Network Analysis of Journalistic Roles Indicators
II Всероссийская научная конференция «Цифровизация общества: трансформация повседневных практик и исследовательских перспектив» (Москва). Presentation: Искусственный интеллект в российских медиа и коммуникациях: особенности развития
- 2022
Трансформация картины мира в глобальном информационном онлайн пространстве (Москва). Presentation: Феномен инфодемии
II Международная научная конференция «Интеракция, интеграция, инклюзия в эпоху социальных разрывов» (Москва). Presentation: Искусственный интеллект в сфере медиакоммуникаций: количественный анализ
- 2021
Communication and Artificial Intelligence: Challenges of Today and of the Future (Лима). Presentation: AI in Russia: State Policy, Journalism and Public Opinion
Automation and Data Driven Journalism Beyond the Western World (Хельсинки). Presentation: Perception of AI-Driven Technologies by Russian Experts and Public Opinion
- 2020
Всероссийская онлайн конференция с международным участием «Теоретическое наследие Т. М. Дридзе и фундаментальные проблемы управления современными социальными процессами (XX юбилейные чтения к 90-летию со дня рождения)» (Москва). Presentation: «Цифровая грамотность россиян в условиях пандемии COVID-19
- 2019
Character Assassination and Populism: Challenges and Responses (Вашингтон). Presentation: Not a Sex Scandal
XIII всероссийская научная конференция памяти Юрия Левады "Современное российское общество и социология" (Москва). Presentation: Контент-анализ плюс: подходы к исследованию рыночного дискурса
- 2018
First International Conference on Media, Communication and Journalism: Prospects and Challenges in Bangladesh and Beyond (Читтагонг). Presentation: Runet Economy: Measurement of Online Media Markets: Special Focus From Russia
- 2017
VI Санкт-Петербургский международный культурный форум (Санкт-Петербург). Presentation: Исторические проекты в эпоху инновационных форматов и социальных сетей
Revisiting Research on Russian Media (Washington, D.C.). Presentation: Russian Civil Activism and the Media
Character assassination in Theory and Practice (Washington D.C.). Presentation: The Coverage of ISIS in the Russian Mass Media
IAMCR 2017. Transforming culture, politics and communication: New Media, new territories and new discourses (Cartagena). Presentation: Fearures of ISIS coverage in the media
I Международный симпозиум по истории исследований сферы коммуникаций "Памяти Уилбура Шрамма" (Москва). Presentation: Современные исследования медиа и коммуникаций: темы, направления, институты
Образовательные институции и трансформации коллективной памяти о революционных событиях 1917 г. (Москва). Presentation: Представления о революционных событиях 1917 г. у московской молодежи
I Международный симпозиум по истории исследований сферы коммуникаций "Памяти Уилбура Шрамма" (Москва). Presentation: Современные исследования медиа и коммуникаций: темы, направления, институты
- 2016
V Международная научно-практическая конференция НАММИ "Актуальные проблемы медиаисследований - 2016" (Москва). Presentation: Результаты измерения цифровой грамотности в федеральных округах России
WAPOR 2016 Regional Conference "Survey Research and the Study of Social and Cultural Change" (Москва). Presentation: ISIS in International Media and Public Opinion
The Image of Islam in Russia (Uppsala). Presentation: Portraying Muslims and Terrorist Acts: A Comparative Russian-American Study of Character Attacks
- 2015
Наука о коммуникации как дисциплина и область знаний в современном мире: диалог подходов (Москва). Presentation: Использование теории уничтожения репутации в контент-аналитических исследованиях (на основе кейса «The Character Assassination Practices During Malaysia Airlines Flight 17 Сrisis»)
65th International Communication Association Annual Conference "Communication Across the Life Span" (Сан Хуан, Пуэрто Рико). Presentation: Different Mediums, Same Messages: Character Assassination Practices During the Ukrainian Crisis
- 2014
МЕЖДУНАРОДНАЯ НАУЧНО-ПРАКТИЧЕСКАЯ КОНФЕРЕНЦИЯ ««NEWS LITERACY И ПРОБЛЕМЫ СОВРЕМЕННОГО МЕДИАОБРАЗОВАНИЯ» (Москва). Presentation: "Экономика Рунета 2012-2013": основные результаты исследования
IAMCR 2014. Region as Frame: Politics, Presence, Practice (Хайдерабад). Presentation: Russian "Runet Economy": Expert Evaluation as a Method of Integration of Emerging Media Markets
Giving Voice to Cultures: Practices of Russia-Britain Cross-Cultural Communication in the 21st Century (Эдинбург). Presentation: The Russian Audience of the BBC in the 2000s
- 2013
Reception Study Society biannual conference (Millwaukee). Presentation: Social memory of Soviet Union and Multichannel Television Practices
"Middle" and "Creative": Emerging Russian Social Groups in Language and Culture (Эдинбург). Presentation: Construction of protest activity at the leading Russian TV channels during the electoral period in 2011-2012
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Employment history
2018-2019 - Academy of Media Industry, rector
2005-2011 - International Institute for Marketing and Social Reserach "GfK-Rus", head of media research department
2002-2005 - For Media LLC, marketing director
1999-2001 - All-Russia State Television and Radio Broadcasting Company, consultant of the Audience research department
Sergei Davydov at the final meeting of the VCIOM scientific council
On December 26, 2024, Sergei Davydov, an analyst at the International Laboratory for Applied Network Analysis, took part as an invited expert in the final meeting of the VСIOM Scientific Council on the topic: 'Russian Society-2024: Results of the Year and Main Trends.'
ANR-Lab members at the conference for the 50th anniversary of the journal 'Socis'
ANR-Lab members Sergey Davydov and Daria Osokina took part in the Scientific Conference 'Sociology: Yesterday, Today, Tomorrow' dedicated to the 50th anniversary of the journal 'Sociological Research'.
More than 400 observers and practitioners took part in the IV International Scientific Conference "Interaction. Integration. Inclusion: labyrinths of meanings and horizons of possibilities"
The IV International Scientific Conference "Interaction. Integration. Inclusion: labyrinths of meanings and horizons of possibilities" has recently concluded. This year, 17 sections and a round table meeting were organized, which brought together more than 400 participants interested in the study and development of socio-cultural integration from different countries and regions of Russia.
ANR-Lab Anniversary: a series of celebratory scientific events was held
The International Laboratory for Applied Network Research celebrated its 10th anniversary. In honor of this, a number of events were organized.
ANR-Lab at the Grushin Conference
On April 11-13, 2024, the International Grushin Sociological Conference was held in Moscow. This is the main annual event for everyone who studies public opinion, understands and explains social processes and phenomena. This year's theme is “Metamorphoses of society and the research industry: new challenges.” ANR-Lab team took part in the conference and shared their impressions of the event.
The second DASS open day was dedicated to the impact of artificial intelligence on education.
Current issues of the influence of artificial intelligence systems on education of the online program 'Data Analytics and Social Statistics' were raised at the open day on March 4.
Sergei Davydov’s chapter was published in the book “Social Theory and PR”
The HSE Publishing House has published a collective monograph “Social Theory and PR”, which examines public relations activities through the prism of modern social theories.
Influence of artificial intelligence on education
Employees of ANR-Lab Sergey Davydov and Nataliya Matveeva took part in the study titled 'Influence of artificial intelligence on education' ('Digital economy').
Sergey Davydov took part in the media briefing of the Digital Economy ANO
Sergey Davydov, senior researcher at the ILSIR, spoke on January 30 at the presentation of the study “The Impact of Artificial Intelligence on Education”
ANR-lab team members are experts in reviewing trends based on the results of the Grushin conference
Ivan Klimov and Sergey Davydov acted as experts in the trend review that followed the results of the Grushin VTsIOM conference. Using content analysis of the texts of the conference reports, a database of trend signals was formed, which were distributed into subject-thematic clusters and formed the basis of a matrix (map) of trends. Our colleagues gave their assessments of the forecasts that were compiled as part of the trend map.
Artificial intelligence in media and communications
Sergey Davydov, a Senior Research Fellow at our Laboratory, spoke at the XI media forum "Yenisei Russian Federation-2023", which was held from October 5 to 6, 2023 in Krasnoyarsk.
ANR-Lab staff at the EUSN 2023 conference on social networks
On September 4-8, the 7th European Conference on Social Networks EUSN 2023 was held in Ljubljana (Slovenia), where laboratory members presented their reports, learned about the latest developments in the field of network analysis, and also met with their colleagues from foreign universities.
On September 7, the MASNA open day took place
On September 7, another open house event was held for the Master of Applied Statistics with Network Analysis (MASNA) online master's programme.
‘This Summer School Made Me Realise How Important Data Analytics Actually Is Nowadays’
From July 4–8, the 14th Summer School ‘Methods and Tools for Analysing Social Networks’ was held by the International Laboratory for Applied Network Research (ANR Lab). The dissemination of knowledge about the most recent methods of network analysis is one of the goals of the laboratory. Social network analysis is an interdisciplinary field that studies networks of interactions between different objects (such as people, organisations, institutions, countries, words in texts, texts on the internet) and identifying hidden patterns within them.
Sergey Davydov spoke about network analysis on the example of the functions of museum workers
Sergey Davydov, Analyst at the International Laboratory for Applied Network Research and Lecturer of the Online Master’s Programme 'Applied Statistics with Network Analysis', talks about network analysis using the example of the functions of museum workers (video is in Russian).
How the 14th ANR-Lab Summer School 'Methods and Tools for Analyzing Social Networks' went
On July 8, the Summer School 'Methods and Tools for Analyzing Social Networks' ended. We present you a brief overview of the events that the ANR-Lab team held as part of the 14th Summer School.
The book «Internet in the Post-Soviet Area - Technological, Economic and Political Aspects» was published under the editorship of Sergey Davydov
The book is published in one of the most prestigious international publishers of scientific literature Springer and presents a comprehensive analysis of the Runet as a complex social phenomenon.
MASNA Graduation 2023
On July 3, the graduation of the master's programme 'Applied Statistics with Network Analysis' was held for students of the 2021 enrollment.
Artificial intelligence in media and communications
Sergey Davydov, Associate Professor of the Department of Sociology, Senior Research Fellow at the International Laboratory for Social Integration Research (HSE University), moderated and co-presented the results of a joint study of The Russian Association for Electronic Communications (RAEC), the HSE and the Faculty of Journalism of Lomonosov Moscow State University "Artificial intelligence in media and communications".
Runet Economy and its Prospects
On October 29, HSE and the Russian Association for Electronic Communications unveiled key research results on Runet Economy 2013-2014.